Senior Promotions Marketing Lead - Equity Eligible

udemy; Denver (CO); Remote; USD 129,000 - 174,000; Full time

Benefits offered by this job

Equity

Job summary

Coursera + Udemy is seeking a Senior Lifecycle Marketing professional to lead promotional strategy and execution as our two brands converge onto a single skills platform. You’ll own the promotional calendar end-to-end, building campaign specs and go-to-market briefs that align creative, channel, and lifecycle teams around a single execution plan.

This is a hands-on role where you’ll define and build each campaign, monitor live performance, drive mid-course adjustments, and partner closely with

Qualifications

• 8+ years of experience in promotions marketing, ideally at a subscription or marketplace consumer business.
• Demonstrated history of owning a promotional or campaign calendar end-to-end, from planning through execution to post-mortem.
• Experience partnering with Pricing, Commercial Policy/Legal, and Data Science teams to translate financial guardrails into a runnable marketing calendar and data into actionable insights.

Responsibilities

• Build campaign specs and go-to-market briefs for each Udemy promotion, aligning creative, channel, and lifecycle teams around a single execution plan.
• Partner with Pricing and Commercial Policy teams on discount guardrails, eligibility rules, and cadence caps, translating policy into a calendar Marketing can run confidently.
• Lead monitoring and daily tracking of live promotions, and drive mid-course pivots when performance calls for it.
• Lead campaign forecasting, experimentation plans, post-campaign reporting and analysis with Data Science, sizing incrementality and using it to inform the next cycle's targeting and offer mix.
• Be accountable for overall campaign performance and ensure that overall user experience is consistent and in adherence with the campaign brief.
• Own the project management of the campaign from conception through completion, ensuring that creative, channel activation, user experience, and performance are aligned with the promotional campaign strategy.

Skills

Campaign Planning

Cross-Channel Marketing

Campaign Management

Job description

Coursera + Udemy is seeking a Senior Lifecycle Marketing professional to lead promotional strategy and execution as our two brands converge onto a single skills platform. You’ll own the promotional calendar end-to-end, building campaign specs and go-to-market briefs that align creative, channel, and lifecycle teams around a single execution plan.

This is a hands-on role where you’ll define and build each campaign, monitor live performance, drive mid-course adjustments, and partner closely with