Senior Meta Paid Media Lead for Lead Gen & VSL (Remote)

Clients Blackbox, Inc.; Miami (FL); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, strategy, messaging, and testing.

You will manage a portfolio of accounts end to end, lead client conversations, write direct-response copy and VSL scripts, and develop testing strategies that improve funnel performance. The role reports to the Associate Director of Operations and includes ownership of client relationships, retention, and revenue growth.

Qualifications

• 5+ years of hands-on paid media experience with Meta advertising responsibility.
• Strong ability to lead client conversations and strategy.
• Proven copywriting skills for direct-response ads and VSL scripts.
• Experience developing testing strategies across audiences, offers, and messaging.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic contact.
• Lead bi-weekly client calls and prepare performance reports.
• Translate performance data into clear recommendations and strategic decisions.
• Build client relationships to support retention and referrals.
• Manage campaigns, budgets, audiences, bidding, and creative testing.
• Develop and test creative concepts, hooks, and messaging variations.
• Set up tracking, pixels, and conversion events; troubleshoot issues.

Skills

Paid media

Meta advertising

Client management

Direct-response copywriting

Data analysis

Campaign testing

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, strategy, messaging, and testing.

You will manage a portfolio of accounts end to end, lead client conversations, write direct-response copy and VSL scripts, and develop testing strategies that improve funnel performance. The role reports to the Associate Director of Operations and includes ownership of client relationships, retention, and revenue growth.