Senior Meta Performance Lead — Remote Lead Gen & Funnels

Clients Blackbox, Inc.; Houston (TX); Remote; USD 115,000 - 135,000; Full time

Benefits offered by this job

Work From Home

Flexible Schedule

Training & Development

Performance Bonus

Paid Time Off

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and creative testing.

You will lead conversations with clients, write copy, and design testing plans to optimize funnel performance and appointment bookings. The role reports to the Associate Director of Operations and encompasses client relationships, retention, and comprehensive campaign leadership in a remote, performance-driven environment.

Qualifications

• 5+ years of hands-on paid media experience with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
• Translate performance data into clear recommendations and strategic decisions
• Build strong client relationships that support retention, renewals, and referrals
• Proactively identify and address account risks and opportunities
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Monitor daily performance against cost-per-appointment and other key metrics
• Diagnose underperforming campaigns and determine where changes are most likely to improve results
• Develop structured testing strategies across audiences, offers, messaging, creative, and variables
• Write direct-response ad copy and video scripts for financial services audiences
• Develop hooks, angles, offers, and messaging variations for testing
• Collaborate with video editors and provide clear creative direction
• Use AI tools to accelerate research and copy development while maintaining quality and judgment
• Set up and troubleshoot tracking, pixels, and conversion events
• Configure Calendly integrations, Zapier automations, and lead-routing workflows
• Identify and resolve technical issues between advertising platforms and client systems
• Evaluate performance across media, messaging, tracking, and lead flow to identify funnel problems

Skills

Meta advertising

Paid media strategy

Copywriting

Client relationship management

Data analysis

Budget management

Team leadership

Tools

Calendly

Zapier

Meta Pixel Tracking

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and creative testing.

You will lead conversations with clients, write copy, and design testing plans to optimize funnel performance and appointment bookings. The role reports to the Associate Director of Operations and encompasses client relationships, retention, and comprehensive campaign leadership in a remote, performance-driven environment.