Senior Meta Paid Media Lead — High-ROI Growth (Remote)

Clients Blackbox, Inc.; San Antonio (TX); À distance; USD 104 000 - 127 000; Plein temps

Avantages offerts par ce poste

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Résumé du poste

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and testing. You will write direct-response copy and video scripts, lead testing strategies, and manage client communication end-to-end.

You will report to the Associate Director of Operations and be directly accountable for performance, relationships, and retention, with a focus on lead generation and high-ticket funnels.

Qualifications

• 5+ years of hands-on paid media experience with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to manage campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills for ads and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.

Responsabilités

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and determine changes to improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative, and variables.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality.
• Set up and troubleshoot tracking, Meta pixels, and conversion events.
• Configure Calendly integrations, Zapier automations, and lead-routing workflows.
• Identify and resolve technical issues between advertising platforms and client systems.
• Evaluate performance across media, messaging, tracking, and lead flow to identify funnel issues.

Connaissances

Paid media strategy

Meta advertising

Copywriting

Communication

Analytics

Creative testing

Client relationship management

Outils

Meta Ads Manager

Pixels/Tracking

Zapier

Calendly

Description du poste

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and testing. You will write direct-response copy and video scripts, lead testing strategies, and manage client communication end-to-end.

You will report to the Associate Director of Operations and be directly accountable for performance, relationships, and retention, with a focus on lead generation and high-ticket funnels.