Senior Meta Media Buyer — Scale Paid Social

One Park Financial; Miami (FL); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health, dental & vision insurance

401(k) with company match

Paid time off

Competitive salary

Growth opportunities

Team events

Job summary

One Park Financial seeks a Senior Manager, Media Buyer to own OPF's Meta campaigns (Facebook, Instagram, Messenger, Audience Network) and scale spend while improving lead quality and funded deals. You will be hands-on in Ads Manager, balancing data with creative strategy and navigating Financial Products/Services ad category constraints.

You’ll collaborate with analytics, CRO, and creative teams to optimize costs, test formats (Reels, Stories, static, carousel, UGC), and ensure cross-channel

Qualifications

• 5–7 years hands-on paid social media buying experience.
• Direct ownership of meaningful Meta budgets.
• Experience with regulatory/special ad category is a plus.
• Strong analytical skills in Excel/BI tools.

Responsibilities

• Own day-to-day strategy, buying, and optimization of Meta campaigns.
• Plan and manage monthly budgets and pacing to hit CPL and funded deal targets.
• Build account structures within the special ad category restrictions.
• Drive a disciplined creative testing program with the creative team.
• Maintain Meta Pixel and CAPI and optimize event match quality.
• Manage Lead Ads and instant forms; test form design and qualifying questions.
• Run lift studies (Conversion Lift, geo tests) to guide budget decisions.
• Diagnose performance shifts and communicate actions to improve results.
• Align messaging with landing pages in collaboration with CRO team.
• Stay updated on Meta product releases and test relevant features.
• Produce weekly/monthly performance reporting for leadership.

Skills

Paid social media buying

Meta Ads Manager

Excel/Sheets

BI dashboards

Creative testing

Data-driven decisions

Tools

Meta Pixel

Conversions API

Lead Ads

Facebook Business Manager

Events Manager

Job description

One Park Financial seeks a Senior Manager, Media Buyer to own OPF's Meta campaigns (Facebook, Instagram, Messenger, Audience Network) and scale spend while improving lead quality and funded deals. You will be hands-on in Ads Manager, balancing data with creative strategy and navigating Financial Products/Services ad category constraints.

You’ll collaborate with analytics, CRO, and creative teams to optimize costs, test formats (Reels, Stories, static, carousel, UGC), and ensure cross-channel