Senior Manager, Media Buyer - Meta

One Park Financial; Miami (FL); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health, dental & vision insurance

401(k) with company match

Paid time off

Competitive salary

Growth opportunities

Team events

Job summary

One Park Financial seeks a Senior Manager, Media Buyer to own OPF's Meta campaigns (Facebook, Instagram, Messenger, Audience Network) and scale spend while improving lead quality and funded deals. You will be hands-on in Ads Manager, balancing data with creative strategy and navigating Financial Products/Services ad category constraints.

You’ll collaborate with analytics, CRO, and creative teams to optimize costs, test formats (Reels, Stories, static, carousel, UGC), and ensure cross-channel

Qualifications

• 5–7 years hands-on paid social media buying experience.
• Direct ownership of meaningful Meta budgets.
• Experience with regulatory/special ad category is a plus.
• Strong analytical skills in Excel/BI tools.

Responsibilities

• Own day-to-day strategy, buying, and optimization of Meta campaigns.
• Plan and manage monthly budgets and pacing to hit CPL and funded deal targets.
• Build account structures within the special ad category restrictions.
• Drive a disciplined creative testing program with the creative team.
• Maintain Meta Pixel and CAPI and optimize event match quality.
• Manage Lead Ads and instant forms; test form design and qualifying questions.
• Run lift studies (Conversion Lift, geo tests) to guide budget decisions.
• Diagnose performance shifts and communicate actions to improve results.
• Align messaging with landing pages in collaboration with CRO team.
• Stay updated on Meta product releases and test relevant features.
• Produce weekly/monthly performance reporting for leadership.

Skills

Paid social media buying

Meta Ads Manager

Excel/Sheets

BI dashboards

Creative testing

Data-driven decisions

Tools

Meta Pixel

Conversions API

Lead Ads

Facebook Business Manager

Events Manager

Job description

Company Overview:

One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with a wide variety of flexible financing and funding options. Our mission is to provide entrepreneurs with the working capital they need to elevate their businesses to new heights. At OPF, we believe in working with high-performing individuals who are ready to play an integral part in our company's expansion. We know that our success hinges on our people, and we strive to enable them to do what they do best.

Why Join Us?

At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference. Here’s what you can expect when you join our team:

• Innovative Environment: Work with cutting-edge technology and be part of a team that is constantly pushing the boundaries of fintech

• Professional Growth: We invest in our employees’ growth with continuous learning opportunities, training programs, and career advancement paths

• Supportive Culture: Enjoy a supportive and inclusive work environment where your ideas are valued, and your contributions make a real impact

• Community Focus: Be part of a company that understands the importance of small and mid-sized businesses to their communities and the nation’s financial health

• High-Performing Team: Join a team of badasses who are committed to excellence and are integral to our company's expansion and success

About the Role

We are looking for a Senior Manager, Media Buyer to own OPF's Meta (Facebook, Instagram, Messenger, Audience Network) program. Meta is one of our largest acquisition channels, and you will be accountable for scaling spend efficiently while improving lead quality and cost per funded deal. You will be a hands-on operator who lives in Ads Manager, pairs data with creative intuition, and understands how to win in Meta's Financial Products and Services special ad category.

Responsibilities:

• Own day-to-day strategy, buying, and optimization of OPF's Meta campaigns across prospecting, retargeting, and lead-pool reactivation.

• Plan and manage monthly budgets and pacing, hitting CPL, cost-per-qualified, and cost-per-funded targets while scaling volume.

• Build account structures that work within Meta's Financial Products and Services special ad category restrictions (limited age, gender, and ZIP targeting), leaning on creative, broad targeting, and signal quality to find the right merchants.

• Drive a disciplined creative testing program with the creative team: concepts, hooks, formats (Reels, Stories, static, carousel, UGC), and English/Spanish variants.

• Partner with the Tagging Manager to maintain Meta Pixel and Conversions API (CAPI), event match quality, and offline conversion uploads so the algorithm optimizes toward qualified and funded outcomes.

• Manage Lead Ads and instant forms alongside website conversion campaigns, testing form design and qualifying questions to protect lead quality.

• Run incrementality and lift studies (Conversion Lift, geo tests) in partnership with marketing analytics, and use results to guide budget decisions.

• Diagnose performance shifts quickly (CPM, CTR, CVR, frequency, auction dynamics) and communicate what changed and what we are doing about it.

• Align ad messaging with landing pages in partnership with the CRO team to improve message match and conversion.

• Stay current on Meta product releases (Advantage+, new placements, AI creative tools) and test what is relevant.

• Produce weekly and monthly performance reporting with clear insights and next steps for the Director of Paid Media and CMO.

How Success Is Measured

• Spend scaled at or below target cost per qualified lead and cost per funded deal.

• Lead-to-funded rate from Meta traffic.

• Creative testing cadence and share of spend on winning creative.

• CAPI event match quality and signal health.

• 5-7 years of hands‑on paid social media buying, with direct ownership of meaningful Meta budgets (ideally $250K+/month).

• Deep expertise in Meta Ads Manager, Business Manager, Events Manager, Advantage+ campaigns, Lead Ads, and Conversions API.

• Experience in a regulated or special ad category (financial services, credit, housing, employment, or insurance).

• Strong analytical skills: comfortable in Excel/Google Sheets and BI dashboards, with a solid grasp of attribution windows and their limits.

• Track record of building creative testing frameworks and working closely with designers and video editors.

• Ability to connect platform metrics to downstream business outcomes (qualified leads, approvals, funded deals).

• Clear, concise communicator who can explain performance to non-specialists.

Nice to Have

• Fluency in Spanish, or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.

• Meta Certified Media Buying Professional or equivalent certifications.

• Experience with lending, RBF/MCA, or B2B/SMB lead generation.

• Experience with incrementality testing, MMM inputs, or geo-lift methods.

• Competitive salary

• Performance-based incentives

• Comprehensive health, dental, and vision benefits

• 401(k) and paid time off

• The opportunity to shape a fast-growing marketing organization and have a direct impact on company growth

• Growth and development opportunities

• Dynamic and collaborative work environment

• Company events and team-building activities