Senior Meta Paid Media Lead — High-Impact Growth

Clients Blackbox, Inc.; Mesquite (TX); Presencial; USD 100.000 - 135.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Descripción de la vacante

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, messaging, and testing. This senior, hands-on role goes beyond Ads Manager and requires leading client conversations and providing clear creative direction.

You will manage a portfolio end-to-end, optimize for lead generation and booked appointments, and collaborate with video editors and copywriters. Strong direct-response copywriting and analytics are essential.

Formación

• 5+ years of hands-on paid media experience with Meta advertising.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to manage campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills for ads and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsabilidades

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Set up and troubleshoot tracking, Meta pixels, and conversion events.

Conocimientos

Paid media management

Meta advertising

Client-facing strategy

Direct-response copywriting

Analytics & testing

Campaign optimization

Herramientas

Pixels & tracking

Zapier

Calendly

Descripción del empleo

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, messaging, and testing. This senior, hands-on role goes beyond Ads Manager and requires leading client conversations and providing clear creative direction.

You will manage a portfolio end-to-end, optimize for lead generation and booked appointments, and collaborate with video editors and copywriters. Strong direct-response copywriting and analytics are essential.