Senior Meta Growth Strategist: Lead Performance & Copy

Clients Blackbox, Inc.; Midland (TX); Remote; USD 115,000 - 150,000; Full time

Benefits offered by this job

Paid Time Off

Work From Home

Flexible Schedule

Performance Bonus

Training & Development

Job summary

Clients Blackbox is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, messaging, and creative testing. You will manage a portfolio of accounts end-to-end, lead strategy calls, write direct-response copy, and develop testing programs to improve leads and booked appointments.

You’ll report to the Associate Director of Operations and collaborate with editors, creatives, and clients to drive retention, renewals, and referrals while maintaining a

Qualifications

• 5+ years of hands-on paid media experience with Meta advertising.
• Experience leading multiple client accounts and client strategy conversations.
• Proven ability to meet defined performance targets while supporting client retention.
• Strong direct-response copywriting and testing experience.
• Experience with conversion tracking and basic marketing automation.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Translate performance data into clear recommendations and strategic decisions.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.

Skills

Paid media

Direct-response copywriting

Campaign optimization

Client management

Analytics

Communication

Tools

Meta Ads Manager

Calendly

Zapier

Meta Pixels

Job description

Clients Blackbox is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, messaging, and creative testing. You will manage a portfolio of accounts end-to-end, lead strategy calls, write direct-response copy, and develop testing programs to improve leads and booked appointments.

You’ll report to the Associate Director of Operations and collaborate with editors, creatives, and clients to drive retention, renewals, and referrals while maintaining a