Senior Meta Ads & Growth Manager - Remote, Unlimited PTO

Ruby Labs Ltd; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Unlimited PTO

Paid holidays

MacBook provided

IC Agreement

Job summary

Ruby Labs is seeking a Senior User Acquisition Manager to own and scale Facebook (Meta) campaigns for our D2C subscription products. You will manage end-to-end channel strategy, budgets, bidding, and geo mix to keep subscription volume high while hitting CPA and ROI targets.

Beyond hands-on execution, you’ll lead a data-driven approach using BI-reported metrics and AI tooling to automate repetitive work and drive cohort-based insights.

Qualifications

• 2+ years hands-on Facebook as the primary channel you personally owned.
• Personally owned $400K+/month on Meta with direct accountability for CPA / ROI targets.
• Subscription funnels: drove subscriptions or trials through web funnels (web-to-web) for D2C products.
• Multi-GEO: ran campaigns across many countries and languages.
• Analytics: comfortable with cohorts, LTV, payback and BI gaps.
• AI in daily work: uses Claude, ChatGPT daily for analysis and automation.
• Working proficiency in English (B2+).

Responsibilities

• Own the Facebook account end to end — structure, budgets, bidding, geo mix.
• Scale winners without breaking CPA; keep delivery stable at high spend.
• Run a continuous testing pipeline — creatives, structures, bidding, placements, geos.
• Own the creative direction for the channel and brief the creative team with data-backed feedback.
• Make decisions on real cohort revenue from BI, not Ads Manager numbers.
• Protect ad accounts, pages and Business Managers — policy-safe copy and landings.
• Automate repeatable parts of workflow with AI.

Skills

Facebook Ads

Budget management

Analytics

Multi-GEO

AI in daily work

English proficiency

Tools

AI tooling (Claude/ChatGPT)

Job description

Ruby Labs is seeking a Senior User Acquisition Manager to own and scale Facebook (Meta) campaigns for our D2C subscription products. You will manage end-to-end channel strategy, budgets, bidding, and geo mix to keep subscription volume high while hitting CPA and ROI targets.

Beyond hands-on execution, you’ll lead a data-driven approach using BI-reported metrics and AI tooling to automate repetitive work and drive cohort-based insights.