Senior Media Strategy Planner — Real-Time Planning

Publicis Groupe; New York (NY); On-site; USD 66,000 - 102,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision

401K

Paid time off

Parental and family care leave

Job summary

Publicis Groupe is seeking a Senior Planner, Strategy to support day-to-day Media Planning and Strategy functions. The role involves developing, executing, and stewarding media plans for assigned clients and mentoring junior staff, reporting to the Supervisor/AMD, Strategy.

Responsibilities include developing media strategy, presenting plans, maintaining reports, budgeting, and coordinating with vendors to optimize channels for client campaigns.

Qualifications

• Bachelor's degree in Marketing or Advertising or related field.
• 2+ years of experience in media planning/strategy.
• Agency experience highly preferred.

Responsibilities

• Contribute to the development of and execute strategy for the functional area.
• Develop media strategy and recommendations under supervision.
• Present media plans and maintain plans with objectives and updates.
• Maintain stewardship of reports including competitive analysis and data interpretation.
• Prepare flowcharts and budgets for media plan development and maintenance.
• Prepare buying specs and guidelines for buyers with budgets and delivery goals.
• Review and verify media buys for proper execution.
• Meet with vendor community to analyze value and applicability of media channels.

Skills

Media planning

Strategy development

Client presentation

Cross-channel media

Project management

Education

Bachelor's degree in Marketing/Advertising

Tools

Microsoft Suite

Nielsen Suite

Kantar

Flowchart Software

R/F

comScore

Prisma

MRI/GfK

GWI

Job description

Publicis Groupe is seeking a Senior Planner, Strategy to support day-to-day Media Planning and Strategy functions. The role involves developing, executing, and stewarding media plans for assigned clients and mentoring junior staff, reporting to the Supervisor/AMD, Strategy.

Responsibilities include developing media strategy, presenting plans, maintaining reports, budgeting, and coordinating with vendors to optimize channels for client campaigns.