Senior Planner, Strategy

Publicis Media; New York (NY); On-site; USD 66,000 - 102,000; Full time

Job summary

Publicis Media UNIT3C in New York is seeking a Senior Planner, Strategy to support day-to-day media planning and strategy for assigned client business. The role includes mentoring junior staff and reporting to the Supervisor/AMD, Strategy.

You will contribute to developing media strategies, present plans, maintain reports, and manage budgets and vendor relationships to optimize campaigns. Required are a BA/BS in Marketing/Advertising or related field and 2+ years in media planning/strategy, with

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field.
• 2+ years of experience in media planning/strategy.
• Agency experience highly preferred.
• Strong knowledge of cross-channel media, with a drive for curiosity and passion for client’s business.
• Demonstrate ability to learn new propriety software and processes quickly and proficiently.
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation.
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment.
• Meet client and internal deadlines and obligations.
• Manage projects, resources, stakeholders, and participants.
• Be a resource to others in the resolution of complex problems/issues.

Responsibilities

• Responsible for contributing to the development of and executing strategy for the functional area
• Develop media strategy and recommendations under supervisor guidance
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
• Prepare flowcharts and budgets for media plan development and maintenance
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
• Review and verify media buys to ensure proper execution
• Meet with vendor community to analyze value and applicability of media channels for client media plan

Skills

Cross-channel media knowledge

Client presentation

Time management

Mentoring

Learning new software

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

Microsoft Suite

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F

Optimization Software

Social Tracking tools

comScore

Prisma

Mbox

MRI/GfK

GWI

Job description

Company Description

Publicis Media UNIT3C is a social marketing and dynamic content center of excellence, specializing in connecting brands to consumers in real-time, social environments.

Overview

We are currently looking for a Senior Planner, Strategy to support the day-to-day Media Planning and Strategy function, aiding in the development, execution, and stewardship of media plans for assigned client’s business. This position will also mentor junior staff members in day to day activities and reports directly to the Supervisor/AMD, Strategy.

Responsibilities

• Responsible for contributing to the development of and executing strategy for the functional area
• Develop media strategy and recommendations under supervisor guidance
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
• Prepare flowcharts and budgets for media plan development and maintenance
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
• Review and verify media buys to ensure proper execution
• Meet with vendor community to analyze value and applicability of media channels for client media plan

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 2+ years of experience in media planning/strategy
• Agency experience highly preferred
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and
• Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
• Strong knowledge of cross-channel media, with a drive for curiosity and passion for client’s business
• Demonstrate ability to learn new propriety software and processes quickly and proficiently
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants
• Be a resource to others in the resolution of complex problems/issues

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $66,120.00 - USD $101,790.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/10/2026.