Brand & Social Media Architect

Petco; San Diego (CA); On-site; USD 160,400 - 265,800; Full time

Job summary

Petco Animal Supplies, Inc. is seeking a dynamic Director of Brand and Social Media to lead brand strategy, social platforms, and influencer partnerships across the business.

You will oversee campaigns that deepen emotional connections, build long‑term equity, and ensure consistent brand expression across social, digital, in‑store, and experiential touchpoints. You will lead a team of brand, social, and influencer marketing professionals, partner with Retail, E-commerce, PR, and Product teams,

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field; MBA a plus.
• 10+ years of experience in brand marketing, social media, or related roles.
• Proven experience building iconic brands and leading social media programs.
• Exceptional leadership, communication, and storytelling skills.
• Deep understanding of social platforms, content creation, paid social, trends.
• Experience with creative teams, agencies, and influencer platforms.
• Strong analytical skills with data-driven decision making.
• Passion for innovation, culture, community, and customer experience.

Responsibilities

• Lead Brand Strategy and Stewardship across channels to grow brand equity.
• Define and execute social media strategy across platforms and creators.
• Oversee content creation with Creative teams and agencies.
• Build and manage influencer partnerships and campaigns.
• Lead a cross-functional team and partner with Retail, E‑commerce, PR, Product.
• Set KPIs and optimize based on data, insights, and feedback.

Skills

Brand marketing

Social media

Leadership

Storytelling

Analytics

Influencer programs

Creative collaboration

Customer experience

Education

Bachelor's in Marketing/Communications

MBA preferred

Job description

Petco Animal Supplies, Inc. is seeking a dynamic Director of Brand and Social Media to lead brand strategy, social platforms, and influencer partnerships across the business.

You will oversee campaigns that deepen emotional connections, build long‑term equity, and ensure consistent brand expression across social, digital, in‑store, and experiential touchpoints. You will lead a team of brand, social, and influencer marketing professionals, partner with Retail, E-commerce, PR, and Product teams,