Senior Media Strategy Lead for B2B & B2C

Brown Bag Marketing; Atlanta (GA); On-site; USD 130,000 - 180,000; Full time

Job summary

Brown Bag Marketing is seeking a senior, hands-on Associate Media Director to own the work from day one. This role blends strategy, client partnership and leadership across paid media for a diverse mix of B2B and B2C clients.

You will lead media planning, guide budgets and coach a growing team, while collaborating with Analytics, SEO and CRM to ensure media decisions are tightly integrated with client objectives and business outcomes.

Qualifications

• 7+ years of media planning, strategy, buying or activation in an agency environment.
• Proven experience leading client relationships and presenting strategic recommendations to senior marketers.
• Strong digital media depth plus traditional media knowledge.
• Experience across both B2B and B2C audiences and buying journeys.
• Analytical mindset with ability to turn reporting into decisions.
• Experience mentoring or managing team members.

Responsibilities

• Own media strategy and leadership for a portfolio of clients from planning through optimization and reporting.
• Lead client conversations and presentations, representing Brown Bag Media.
• Build integrated recommendations across paid search, social, programmatic, CTV/video, audio.
• Turn performance data into a clear point of view and recommended actions.
• Guide execution, budget stewardship, testing, optimization and measurement.
• Coach and develop junior and mid-level team members.
• Partner with Account, Creative, Analytics, SEO, Social and CRM to align media with strategy.
• Support new business and grow client relationships and the Media practice.

Job description

Brown Bag Marketing is seeking a senior, hands-on Associate Media Director to own the work from day one. This role blends strategy, client partnership and leadership across paid media for a diverse mix of B2B and B2C clients.

You will lead media planning, guide budgets and coach a growing team, while collaborating with Analytics, SEO and CRM to ensure media decisions are tightly integrated with client objectives and business outcomes.