Senior Media Strategy Lead

Publicis Groupe ANZ; Northern, New York (KY, NY); Hybrid; USD 97,000 - 156,000; Full time

Job summary

Publicis Groupe in the United States (MSL) seeks a results-driven leader to head media strategy development and media relations for Consumer Brands. You will guide creative storytelling and mentor a team to move projects quickly and effectively.

Reporting to the SVP, Media Strategy, you will craft strategies, secure coverage, develop analysis documents, and build editor relationships. Excellent writing and verbal skills, plus knowledge of tools like Cision, are essential.

Qualifications

• BA/BS degree in PR, Communications or related field.
• 7-9 years of PR experience in consumer agency.
• Strong writing skills and attention to detail.
• Ability to lead and mentor junior team members.

Responsibilities

• Lead media strategy development for Consumer Brands accounts.
• Pitch media and secure coverage; create media analysis and competitive snapshots.
• Guide junior team members in developing press materials (letters, releases, briefing books).
• Oversee targeted media lists and build editor relationships across consumer verticals.

Skills

Creative thinking

Writing skills

Verbal communication

Media tools

Education

BA/BS Degree in Public Relations, Communications or a related discipline

Tools

Cision

Muck Rack

Job description

Publicis Groupe in the United States (MSL) seeks a results-driven leader to head media strategy development and media relations for Consumer Brands. You will guide creative storytelling and mentor a team to move projects quickly and effectively.

Reporting to the SVP, Media Strategy, you will craft strategies, secure coverage, develop analysis documents, and build editor relationships. Excellent writing and verbal skills, plus knowledge of tools like Cision, are essential.