Senior Media Strategy Lead – PR & Coverage

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 97,000 - 156,000; Full time

Job summary

MSL, part of Publicis Groupe, seeks an ambitious media strategy leader to head development of creative storytelling and media relations across Consumer Brands accounts. You will guide teams to craft narratives that resonate with media and consumers and report to the SVP of Media Strategy.

This role demands a collaborative, fast-moving mindset and a track record of delivering measurable impact. You will mentor juniors, shape media pitches and coverage, and help drive forward-looking ideas to

Qualifications

• BA/BS Degree in Public Relations, Communications or related discipline.
• 7-9 years in Public Relations in consumer practice; consumer media relations experience required.
• Creative thinker with a pulse on culture and ability to bring forward-looking ideas to team and client.
• Flexibility to tackle varied tasks and pivot with client/team needs.
• Excellent writing skills, attention to detail, organization, time management and proactivity.
• Strong verbal communication, poise and professionalism.
• Knowledge of media tools such as Cision and Muck Rack.

Responsibilities

• Support Consumer Brands accounts by leading media strategy development, pitching media and securing coverage for clients.
• Lead development of media analysis documents and competitive snapshots.
• Guide junior team members in creating written materials for media and consumers (pitch letters, press releases, briefing books).
• Oversee development of targeted media lists and build relationships with editors and producers across consumer verticals.

Skills

Media strategy

Creative storytelling

Excellent writing

Verbal communication

Flexibility

Media tools (Cision, Muck Rack)

Education

BA/BS in Public Relations or Communications

Tools

Cision

Muck Rack

Job description

MSL, part of Publicis Groupe, seeks an ambitious media strategy leader to head development of creative storytelling and media relations across Consumer Brands accounts. You will guide teams to craft narratives that resonate with media and consumers and report to the SVP of Media Strategy.

This role demands a collaborative, fast-moving mindset and a track record of delivering measurable impact. You will mentor juniors, shape media pitches and coverage, and help drive forward-looking ideas to