Senior PR & Media Strategy Lead

MSL (Global); New York (NY); On-site; USD 97,000 - 156,000; Full time

Job summary

MSL in New York seeks an experienced leader to drive media strategy across Consumer Brands and manage media relations. You will craft narratives, pitch reports, and press materials, guiding junior teammates to secure coverage and shape client narratives.

Qualified candidates bring 7–9 years in consumer PR, strong writing, and fluency with media tools like Cision and Muck Rack. This full-time role is based on-site in New York with comprehensive benefits.

Qualifications

• BA/BS degree in Public Relations, Communications or related discipline.
• 7–9 years experience in Public Relations in consumer agency with consumer media relations.
• Creative thinker with pulse on culture and forward-looking ideas.
• Flexible to tackle multiple tasks and pivot with client/team needs.
• Excellent writing skills with attention to detail and organization.
• Strong verbal communication and professionalism.
• Knowledge of media tools such as Cision and Muck Rack.

Responsibilities

• Lead media strategy development and media relations for Consumer Brands accounts.
• Develop creative strategies that drive media attention and impact.
• Guide junior team members in producing persuasive pitch letters and press materials.
• Oversee targeted media lists and cultivate relationships with editors and producers.

Skills

Media strategy

Media relations

Creative storytelling

Excellent writing

Verbal communication

Media tools (Cision)

Muck Rack

Education

BA/BS in Public Relations or Communications

Tools

Cision

Muck Rack

Job description

MSL in New York seeks an experienced leader to drive media strategy across Consumer Brands and manage media relations. You will craft narratives, pitch reports, and press materials, guiding junior teammates to secure coverage and shape client narratives.

Qualified candidates bring 7–9 years in consumer PR, strong writing, and fluency with media tools like Cision and Muck Rack. This full-time role is based on-site in New York with comprehensive benefits.