Media Sr Analyst

Citigroup Inc.; New York (NY); On-site; USD 99,000 - 148,000; Full time

Job summary

Citigroup Inc. in New York seeks a Media Sr Analyst to lead integrated media campaigns, coordinating multiple agencies and internal teams from concept to execution.

You will develop consumer-focused briefs, oversee cross-channel activation, and ensure messaging is clear and compliant with Citi guidelines while leveraging research insights to optimize campaigns. The role requires strong analytical skills, leadership in teams, and the ability to coach and train new recruits within a large

Qualifications

• 5-8 years of experience in branding, marketing or analytics.
• Passionate about advertising and marketing and curious about new developments in the industry.
• Bachelor's degree or equivalent experience.

Responsibilities

• Develop integrated media campaigns from inception to execution.
• Drive successful integration of campaigns across all marketing channels/touchpoints; manage cross-functional teams.
• Manage legal and product review process for all media creative while ensuring clarity and transparency.
• Effectively partner with internal business teams to manage expectations and add value.
• Provide guidance on messaging and media guidelines, imagery and ensuring consistency within Citi's media system.
• Partner with research to understand consumer insights for brief development and learning from media research.
• Manage day-to-day relationship with our agencies and provide direction that is clear and based on rationale.
• Proactively solve issues to ensure breakthrough, relevant, consumer-centric creative.
• Take ownership over competitive insights for products/services and communicate implications to Citi.
• Assess risk when business decisions are made, complying with laws, rules and regulations.

Skills

Branding

Marketing

Analytics

Education

Bachelor's degree

Job description

The Media Sr Analyst is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Excellent communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual.

Responsibilities

• Develop integrated media campaigns from inception to execution, including day to day management of multiple agencies and strategic oversight. Develop consumer focused and insight driven briefs and lead integrated agency briefing sessions.
• Drive successful integration of campaigns across all marketing channels/touchpoints, ensure message is effectively executed across multiple paid channels and citi properties. Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration
• Manage legal and product review process for all media creative while ensuring creative is clear, transparent and meaningful to consumers.
• Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value.
• Provide guidance to internal business partners in the development of marketing materials, including providing a point of view on messaging, as well as guidance on media guidelines , imagery and ensuring consistency within Citi's mediaing system.
• Partner with and leverage research team to understand consumer insights for brief development and learn from media research as a way to consistently enhance campaigns.
• Manage day-to-day relationship with our agencies and provide direction that is clear and based on concrete rationale.
• Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centric creative.
• Take ownership over competitive insights for your products/services – ensure working team is aware of new campaigns and implications for Citi.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 5-8 years of experience in branding, marketing or analytics
• Passionate about advertising and marketing and curious about new developments in the industry

Education

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group

Marketing

Job Family

Advertising, Branding and Media

Time Type

Full time

Primary Location

New York New York United States

Primary Location Full Time Salary Range

$98,960.00 - $148,440.00 In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date

Oct 20, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents – AI Notice and Right

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.