Senior Media Strategist & Google Ads Expert

Morrison; Atlanta (GA); On-site; USD 70,000 - 110,000; Full time

Job summary

Morrison seeks a Senior Media Planner to blend strategic media planning with hands-on execution. You will develop media plans, allocate budgets, choose channel mixes, and present rationale to clients.

In this role you will build, manage, and optimize Google Ads campaigns across Search, Performance Max, YouTube, and Display, collaborating with teams to maximize results across financial services, B2B, retail, and travel clients.

Qualifications

• 5+ years of experience in paid media.
• Hands-on Google Ads experience within the past 12 months.
• Ability to allocate budgets and connect channel recommendations to business objectives.
• Strong analytical skills to interpret campaign data and optimize.
• Experience presenting to clients and defending investments.
• Agency or client-side paid media experience across multiple products or audiences.
• Strong communication and ability to explain complex media concepts clearly.

Responsibilities

• Develop media plans aligned with client objectives and budgets.
• Determine channel mix, budget allocation, and strategic approach.
• Translate recommendations into clear client rationale.
• Own media budget recommendations and defend decisions with clients.
• Monitor campaign performance and identify optimization opportunities.
• Build, launch, manage, and optimize Google Ads campaigns across Search, Performance Max, YouTube, and Display.
• Collaborate with internal teams to coordinate execution and share insights.

Skills

Paid media

Google Ads

Campaign analytics

Budget management

Client communication

Cross-functional collaboration

Tools

Google Ads

GA4

Search Ads 360

Display & Video 360

Job description

Morrison seeks a Senior Media Planner to blend strategic media planning with hands-on execution. You will develop media plans, allocate budgets, choose channel mixes, and present rationale to clients.

In this role you will build, manage, and optimize Google Ads campaigns across Search, Performance Max, YouTube, and Display, collaborating with teams to maximize results across financial services, B2B, retail, and travel clients.