Senior Media Strategist — Remote, Data-Driven SEM Leader

Location3; Denver (CO); Remote; USD 105,000 - 120,000; Full time

Job summary

Location3 seeks a Senior Media Strategist to own paid media strategy and hands-on SEM for enterprise and multi-location clients. You’ll lead TAM sizing, audience profiling, and channel mix decisions while guiding an account team and presenting data-driven plans to clients.

You will manage SEM across Google and Microsoft Ads, optimize bids, tracking, and budgets, and develop scalable SOPs. Collaboration and strong presentation skills are required in a fast-paced agency environment.

Qualifications

• 5-7+ years of experience spanning media strategy, planning, and hands-on paid search.
• Ability to size TAM, build audience profiles, and translate research into strategy.
• Experience creating client-facing playbooks, testing frameworks, and channel recommendations.
• Fluency in core performance metrics (CPA/CPL, ROAS, CVR, impression share).
• Deep command of SEM fundamentals including keyword strategy and match types.
• Experience with GTM, conversion tracking, and data feeds.

Responsibilities

• Lead media strategy for enterprise and multi-location clients, TAM sizing and audience profiling.
• Build and maintain client playbooks documenting approach and budget logic.
• Design testing frameworks (TELO) and translate findings into scalable recommendations.
• Set channel and budget allocation across paid search, paid social, programmatic, display, and video.
• Translate market and consumer data into actionable strategic direction for clients and teams.
• Present strategies and performance narratives directly to clients with data-backed insights.
• Collaborate with cross-functional teams to align strategy with execution.
• Monitor emerging trends and bring new ideas to clients and the agency.
• Elevate junior practitioners by sharing standards and best practices.
• Manage hands-on SEM execution across Google and Microsoft Ads.
• Own SEM architecture, bid strategies, keywords, and match types.
• Run disciplined optimization cadence and manage budgets.
• Report on core SEM metrics and complete paid search audits.
• Help develop SOPs for SEM tasks and identify automation opportunities.

Skills

Media strategy

Paid search management

SEM fundamentals

Audience profiling

Client storytelling

Data-driven insights

Tools

Google Ads

Microsoft Ads

GTM

Analytics

Job description

Location3 seeks a Senior Media Strategist to own paid media strategy and hands-on SEM for enterprise and multi-location clients. You’ll lead TAM sizing, audience profiling, and channel mix decisions while guiding an account team and presenting data-driven plans to clients.

You will manage SEM across Google and Microsoft Ads, optimize bids, tracking, and budgets, and develop scalable SOPs. Collaboration and strong presentation skills are required in a fast-paced agency environment.