Senior Media Science & Analytics: Measurement & Insights

Citi; Irving (TX); In loco; USD 87.000 - 131.000; Tempo pieno

Descrizione del lavoro

Citi’s Media Sciences team is transforming media investment and measurement to drive ROI. The Sr. Associate will collaborate across media, analytics, and product groups, focusing on measurement frameworks and data strategy.

The role requires deep expertise in attribution, MMM, and cross-channel analytics, with the ability to present insights to senior stakeholders and manage end-to-end measurement programs.

Competenze

• 5-8 years’ experience within media measurement and analytics.
• Solid understanding of media planning principles and digital platforms.
• Expertise in attribution, MMM, ad effectiveness and incrementality testing.
• Highly analytical, with ability to distill data into business outcomes.
• Strong data storytelling, presentation, and negotiation skills.

Mansioni

• Lead development and execution of Citi’s media measurement framework and reporting.
• Partner with internal stakeholders to enable data-driven decisions for media strategy.
• Manage attribution measurement and reporting across all lines of business.
• Calibrate media performance from multiple data sources and translate into insights.
• Support measurement roadmap, test-and-learn agenda, and cross-channel studies.
• Meet with vendors to evaluate measurement methodologies and future solutions.
• Speak to measurement trends to senior leaders with clear narratives.
• Escalate and manage control issues, ensuring compliance and ethical standards.

Conoscenze

Media measurement

Attribution

Data strategy

Stakeholder management

Analytical thinking

Presentation skills

Communication

Negotiation skills

Formazione

Bachelor's degree or equivalent experience

Masters or Bachelor’s degree in Business Analytics, Marketing, Business, Finance, Statistics

Strumenti

Adtech tools

Martech tools

Audience management tools

DSP/SSP

Web analytics

Identity solutions

Descrizione del lavoro

Citi’s Media Sciences team is transforming media investment and measurement to drive ROI. The Sr. Associate will collaborate across media, analytics, and product groups, focusing on measurement frameworks and data strategy.

The role requires deep expertise in attribution, MMM, and cross-channel analytics, with the ability to present insights to senior stakeholders and manage end-to-end measurement programs.