Media Measurement & Analytics Analyst

Citi; Irving (TX); On-site; USD 69,000 - 96,000; Full time

Job summary

Citi is seeking an Analyst, Media Sciences and Measurement to support media measurement, reporting, attribution, and data strategy. You will work within Citi’s Media Sciences team and partner with US and global digital media, analytics, acquisitions, advertising, and product management to drive data-driven decisions.

You will help develop measurement roadmaps, run analyses, and translate data into clear narratives for senior leadership.

Qualifications

• 3-5 years’ experience within media measurement and analytics.
• Solid understanding of media planning principles and digital media platforms.
• Familiarity with Adtech and Martech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc)
• Strong analytical skills and ability to distill data into business insights.
• Excellent presentation and communication skills for senior leadership.
• Ability to independently manage multiple stakeholder workstreams.
• Curiosity-driven, hypothesis-led, and process-oriented in a fast-paced environment.
• Bachelor’s degree in Business Analytics, Marketing, Business, Finance, Statistics; Master’s preferred.

Responsibilities

• Support development and execution of Citi’s media measurement framework including performance reporting and attribution strategy.
• Partner with internal stakeholders in media, adtech, product and across LOBs to enable data-driven decisions.
• Manage attribution measurement and reporting process for all lines of business from QA to insights sharing with senior stakeholders.
• Calibrate media performance from data sources to provide clear narratives and actionable insights for leadership.
• Assist measurement roadmap, test-and-learn agenda, and advanced analytics studies for cross-channel measurement.
• Meet with vendors to evaluate methodologies and support future-proof measurement solutions.
• Ensure compliance and risk considerations in all measurement activities.

Skills

Media analytics

Data storytelling

Stakeholder management

Attribution modeling

Communication

Education

Bachelor's degree

Tools

Audience management tools

DSP/SSP

Web analytics

Job description

Citi is seeking an Analyst, Media Sciences and Measurement to support media measurement, reporting, attribution, and data strategy. You will work within Citi’s Media Sciences team and partner with US and global digital media, analytics, acquisitions, advertising, and product management to drive data-driven decisions.

You will help develop measurement roadmaps, run analyses, and translate data into clear narratives for senior leadership.