Senior Media Relations Executive: Earned Media & Strategy

Hirebridge; New York (NY); Hybrid; USD 75,000 - 80,000; Full time

Benefits offered by this job

Generous paid time off

Summer Fridays

Medical, dental, and vision coverage

401(k) with employer match

Paid parental leave

Transit and healthcare FSA

Pet benefits

Company-paid lunches and dinners

Nondiscretionary bonus program

Collaborative culture

Job summary

Kaplow is seeking a Senior Account Executive, Media Specialist to lead media relations across a portfolio of consumer brands. You will develop strategic earned media campaigns, pitch media, and mentor junior team members in a hybrid New York area setting.

You will manage client accounts, craft media strategies and materials, and collaborate with cross-functional teams to deliver integrated programs. Strong storytelling and relationships with journalists are essential.

Qualifications

• 4+ years of experience in public relations, media relations, communications, or a related field.
• Bachelor's degree in Communications, Marketing, Journalism, Liberal Arts, or a related discipline.
• Strong track record of securing earned media coverage across consumer, lifestyle, retail, beauty, wellness, or related sectors.
• Excellent written, verbal, and presentation skills.
• Experience developing media strategies and managing multiple priorities in a fast-paced agency environment.
• Familiarity with media databases, monitoring, and analytics platforms such as Cision, Muck Rack, Meltwater, and Google Analytics.
• Understanding of SEO, search behavior, and the evolving ways audiences discover content.
• Experience mentoring or supporting junior team members.
• A proactive, collaborative mindset and a passion for great storytelling.

Responsibilities

• Lead Earned Media Programs by developing and executing strategic campaigns aligned with client objectives.
• Build and maintain relationships with journalists, editors, creators, newsletter writers, and other voices.
• Secure earned coverage through proactive pitching, media outreach, product seeding, events, and brand experiences.
• Identify emerging trends and cultural moments to elevate client visibility.
• Client and Account Management as the day-to-day media relations lead for client accounts.
• Develop media strategies, pitch materials, messaging, and briefing documents.
• Present recommendations during client meetings and internal discussions.
• Collaborate with account, strategy, creative, and influencer teams for integrated programs.
• Strategy, Measurement, and Reporting using monitoring, analytics, and research tools.
• Analyze coverage and audience engagement to inform recommendations.
• Utilize AI-enabled tools to support research, planning, reporting, and outreach efficiencies.
• Professional Development by coaching junior team members and sharing insights.

Skills

Media relations

Storytelling

Project management

Mentoring

Communication

Education

Bachelor's degree in Communications/Marketing/Journalism/Liberal Arts

Tools

Cision

Muck Rack

Meltwater

Google Analytics

Job description

Kaplow is seeking a Senior Account Executive, Media Specialist to lead media relations across a portfolio of consumer brands. You will develop strategic earned media campaigns, pitch media, and mentor junior team members in a hybrid New York area setting.

You will manage client accounts, craft media strategies and materials, and collaborate with cross-functional teams to deliver integrated programs. Strong storytelling and relationships with journalists are essential.