Senior Publicity Lead — National Media & Influencers

Allied Global Marketing; New York (NY); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Disability insurance

Life insurance

401k

Flexible PTO

10 paid holidays

Job summary

Allied Global Marketing in New York, NY is seeking an experienced Senior Account Executive to lead day-to-day client work and national publicity initiatives across travel, hospitality, entertainment, and lifestyle brands.

You will develop and execute strategic earned media programs, secure meaningful coverage, coordinate media and influencer opportunities, and mentor junior team members in a hybrid NYC environment with strong client service and reporting expectations.

Qualifications

• Bachelor’s degree in communications, marketing, public relations, journalism, or a related discipline preferred.
• Five or more years of comparable agency, corporate communications, or in house public relations experience.
• Demonstrated experience leading day to day client work and executing strategic publicity campaigns with limited oversight.
• Proven success securing meaningful placements with national, regional, and New York media.
• Strong media and influencer relationships across hospitality, lifestyle, entertainment, and business categories.
• Excellent writing, editing, presentation, and verbal communication skills, including consistent application of AP Style.
• Strong organization, time management, and ability to manage multiple accounts, priorities, and deadlines in a fast paced environment.
• Demonstrated ability to mentor junior staff, delegate effectively, and provide constructive feedback.
• Working knowledge of AI tools used for research, ideation, writing support, media analysis, reporting, presentation development, and workflow management.
• Ability to use AI responsibly by verifying accuracy, protecting confidential information, following agency and client policies, and applying appropriate human review.
• Proficiency in Microsoft Office and relevant project management, media intelligence, reporting, communications, and social media tools.
• Ability to work independently and collaboratively in a hybrid environment, with regular in person work and meetings in the greater New York area.
• Professional experience or a strong interest in hospitality, lifestyle, entertainment, or B2B communications preferred.
• Flexible schedule allowing for occasional nights, weekends, and travel based on client needs.

Responsibilities

• Lead day-to-day client work and national publicity initiatives from planning through execution and analysis.
• Translate client goals into actionable communications plans, timelines, deliverables, and campaign priorities.
• Develop and execute strategic publicity programs with limited senior oversight.
• Create timely story angles, press releases, pitches, media alerts, talking points, run of shows, and other press materials.
• Lead media strategy, target development, outreach, follow up, and placement efforts across local, regional, and national outlets.
• Secure meaningful coverage with top outlets and relevant creators.
• Mentor and support Account Executives, Account Coordinators, and other junior team members.

Skills

Client relations

Media relations

Strategic thinking

Writing

Influencer relationships

Mentoring

Hybrid collaboration

Education

Bachelor’s degree in communications/PR

Tools

AI tools

Microsoft Office

Job description

Allied Global Marketing in New York, NY is seeking an experienced Senior Account Executive to lead day-to-day client work and national publicity initiatives across travel, hospitality, entertainment, and lifestyle brands.

You will develop and execute strategic earned media programs, secure meaningful coverage, coordinate media and influencer opportunities, and mentor junior team members in a hybrid NYC environment with strong client service and reporting expectations.