Senior Account Executive, Media Specialist

Hirebridge

New York (NY)

Hybrid

USD 75,000 - 80,000

Full time

14 days+

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Benefits offered by this job

Generous paid time off

Summer Fridays

Medical, dental, and vision coverage

401(k) with employer match

Paid parental leave

Transit and healthcare FSA

Pet benefits

Company-paid lunches and dinners

Nondiscretionary bonus program

Collaborative culture

Job summary

Kaplow is seeking a Senior Account Executive, Media Specialist to lead media relations across a portfolio of consumer brands. You will develop strategic earned media campaigns, pitch media, and mentor junior team members in a hybrid New York area setting.

You will manage client accounts, craft media strategies and materials, and collaborate with cross-functional teams to deliver integrated programs. Strong storytelling and relationships with journalists are essential.

Qualifications

4+ years of experience in public relations, media relations, communications, or a related field.
Bachelor's degree in Communications, Marketing, Journalism, Liberal Arts, or a related discipline.
Strong track record of securing earned media coverage across consumer, lifestyle, retail, beauty, wellness, or related sectors.
Excellent written, verbal, and presentation skills.
Experience developing media strategies and managing multiple priorities in a fast-paced agency environment.
Familiarity with media databases, monitoring, and analytics platforms such as Cision, Muck Rack, Meltwater, and Google Analytics.
Understanding of SEO, search behavior, and the evolving ways audiences discover content.
Experience mentoring or supporting junior team members.
A proactive, collaborative mindset and a passion for great storytelling.

Responsibilities

Lead Earned Media Programs by developing and executing strategic campaigns aligned with client objectives.
Build and maintain relationships with journalists, editors, creators, newsletter writers, and other voices.
Secure earned coverage through proactive pitching, media outreach, product seeding, events, and brand experiences.
Identify emerging trends and cultural moments to elevate client visibility.
Client and Account Management as the day-to-day media relations lead for client accounts.
Develop media strategies, pitch materials, messaging, and briefing documents.
Present recommendations during client meetings and internal discussions.
Collaborate with account, strategy, creative, and influencer teams for integrated programs.
Strategy, Measurement, and Reporting using monitoring, analytics, and research tools.
Analyze coverage and audience engagement to inform recommendations.
Utilize AI-enabled tools to support research, planning, reporting, and outreach efficiencies.
Professional Development by coaching junior team members and sharing insights.

Skills

Media relations

Storytelling

Project management

Mentoring

Communication

Education

Bachelor's degree in Communications/Marketing/Journalism/Liberal Arts

Tools

Cision

Muck Rack

Meltwater

Google Analytics

Job description

ABOUT KAPLOW

For more than 30 years, Kaplow has helped shape conversations for some of the world's most recognized consumer brands. As an independent, female-founded communications agency, we're known for creating culture-driving campaigns, securing impactful earned media results, and helping brands build meaningful connections with the audiences that matter most.

Our client roster includes industry leaders and disruptors across retail, beauty, lifestyle, wellness, and consumer technology, including brands such as CVS, Forbes, Merck and others that are redefining their categories.

At Kaplow, our culture is just as important as our client work. Guided by our values of Trust, Respect, Energy, and Enthusiasm (T.R.E.E.), we've built a collaborative environment where people are empowered to grow their careers, contribute new ideas, and make a meaningful impact. We are proud to have been recognized as a PRNEWS Agency Elite and a Ragan Top Place to Work in Communications.

JOB SUMMARY

Kaplow is seeking a Senior Account Executive, Media Specialist to lead media relations efforts across a portfolio of consumer brands. This role is ideal for a strategic storyteller and relationship builder who thrives in today's evolving media landscape and has a passion for securing impactful earned media coverage that drives business results.

The ideal candidate brings a strong understanding of traditional and digital media, creator and influencer ecosystems, emerging platforms, and modern discovery behaviors. They are equally comfortable developing strategy, pitching media, mentoring junior team members, and contributing to integrated client programs.

LOCATION

This role is intended for candidates based in the New York metropolitan area and follows Kaplow's hybrid work model.

DUTIES AND RESPONSIBILITIES:

Lead Earned Media Programs

Develop and execute strategic earned media campaigns aligned with client objectives

Build and maintain strong relationships with journalists, editors, creators, newsletter writers, and other influential voices

Secure meaningful earned coverage through proactive pitching, media outreach, product seeding, events, and brand experiences

Identify emerging trends, news opportunities, and cultural moments that can elevate client visibility

Client & Account Management

Serve as a trusted day-to-day media relations lead for client accounts

Develop media strategies, pitch materials, messaging, briefing documents, and other communications assets

Present recommendations confidently during client meetings and internal discussions

Collaborate closely with account, strategy, creative, and influencer teams to deliver integrated programs

Strategy, Measurement, and Reporting

Utilize media monitoring, analytics, and research tools to evaluate campaign effectiveness

Analyze coverage, audience engagement, and industry trends to inform recommendations

Leverage AI-enabled tools and technologies, in accordance with company policy, to support research, planning, reporting, and outreach efficiencies

Professional Development

Coach and support junior team members, helping elevate media relations best practices across the agency

Share insights, media intelligence, and industry developments with colleagues and clients

Stay current on changes within the media, social, and creator landscapes

REQUIREMENTS

4+ years of experience in public relations, media relations, communications, or a related field

Bachelor's degree in Communications, Marketing, Journalism, Liberal Arts, or a related discipline

Strong track record of securing earned media coverage across consumer, lifestyle, retail, beauty, wellness, or related sectors

Excellent written, verbal, and presentation skills

Experience developing media strategies and managing multiple priorities in a fast-paced agency environment

Familiarity with media databases, monitoring, and analytics platforms such as Cision, Muck Rack, Meltwater, and Google Analytics

Understanding of SEO, search behavior, and the evolving ways audiences discover content

Experience mentoring or supporting junior team members

A proactive, collaborative mindset and a passion for great storytelling

COMPENSATION, BENEFITS & PERKS

The anticipated salary range for this position is $75,000 to $80,000 annually. Actual compensation will be determined based on a variety of factors, including relevant experience, demonstrated skills and expertise, market conditions, and internal equity considerations. In addition to base salary, employees are eligible for our nondiscretionary bonus program and comprehensive benefits package.

We believe great work starts with supporting great people. Kaplow offers a comprehensive benefits package designed to promote wellbeing, flexibility, and long-term career growth, including: