Senior Planning Manager, Cross-Channel Media

IVM Initiative Media LLC; United States; On-site; USD 80,000 - 90,000; Full time

Job summary

Omnicom Media in the United States seeks a Manager in Planning to support the development and execution of multi-channel media strategies, handling advanced tasks in campaign development, data analysis, and client service.

You will co-lead cross-channel plans aligned with client objectives, mentor junior staff, and collaborate with internal teams to ensure seamless implementation while staying ahead of industry trends. The role includes an office requirement and a competitive salary range.

Qualifications

• Bachelor's degree in advertising, marketing, communications, business, or a related field.
• 3–5 years of experience in media planning or a related field (agency experience preferred).
• Strong analytical skills and proven ability to interpret and synthesize data into meaningful insights.
• Proficiency in Microsoft Excel, PowerPoint, and industry-standard planning tools.
• Effective written and verbal communication skills.
• Ability to manage multiple tasks, timelines, and priorities with organization and attention to detail.
• Collaborative, proactive, and committed to ongoing learning and professional growth.

Responsibilities

• Analyze audience, market, and campaign data to inform media recommendations and optimize plan performance.
• Prepare client-facing materials, including flowcharts, presentations, and competitive reviews, ensuring accuracy and strategic alignment.
• Participate in ongoing campaign monitoring, optimizations, and post-campaign analyses, delivering clear takeaways and actionable recommendations.
• Maintain strong understanding of client industries, goals, competitive environments, and evolving media landscapes.
• Mentor Planning Associates and Senior Associates, providing guidance and supporting onboarding and ongoing training initiatives.
• Collaborate closely with internal teams—including activation, strategy, analytics, and content—to ensure seamless plan implementation.
• Take initiative in updating and applying industry best practices, emerging technologies, and OM-specific tools to enhance planning outcomes.

Skills

Analytical skills

Written & verbal communication

Time management

Collaboration

Proactive learning

Education

Bachelor's degree in advertising, marketing, communications, business, or related field

Tools

Microsoft Excel

PowerPoint

Industry-standard planning tools

Job description

Omnicom Media in the United States seeks a Manager in Planning to support the development and execution of multi-channel media strategies, handling advanced tasks in campaign development, data analysis, and client service.

You will co-lead cross-channel plans aligned with client objectives, mentor junior staff, and collaborate with internal teams to ensure seamless implementation while staying ahead of industry trends. The role includes an office requirement and a competitive salary range.