Senior Media Planner: Data-Driven Strategy & Plans

Socket.dev; Atlanta (GA); Hybrid; USD 45,000 - 90,000; Full time

Job summary

WPP Media seeks a Senior Associate, Planning to develop media strategy and plans, steward approved campaigns, and train Associates in media fundamentals and processes.

You will partner with managers to analyze data, propose recommendations, and ensure accurate execution and reporting across client programs. The role emphasizes collaboration, integrity, and timely delivery within a hybrid work environment.

Qualifications

• Bachelor’s Degree in Marketing/Media/Communications or equivalent professional work experience.
• At least 1+ year of related media planning/communications planning experience.
• Strong understanding of media fundamentals, including media math, reach and frequency, and communication goals.
• Proficiency with systems/tools.
• Strong quantitative and analytical skills.
• Ability to work within a team, manage multiple assignments and meet tight deadlines.
• Business-minded, detail-oriented, with strong organizational skills.
• Proficiency with MS Suite: Excel, Word, PowerPoint.

Responsibilities

• Partner with the Manager in developing communication plan options and recommendations.
• Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
• Deliver POVs/position papers on client issues and opportunities.
• Ensure proper execution of communication plans with budget control and timely updates to managers and clients.
• Prepare media authorizations per approved plans and project requests.
• Train and develop Associates, and review their work for accuracy.
• Maintain high integrity to foster collaboration across internal and external teams.
• Provide timely and accurate delivery of all work.

Skills

Media planning

Data analysis

MS Office

Quantitative skills

Team collaboration

Education

Bachelor’s Degree in Marketing/Media/Communications

Tools

Excel

Word

PowerPoint

Job description

WPP Media seeks a Senior Associate, Planning to develop media strategy and plans, steward approved campaigns, and train Associates in media fundamentals and processes.

You will partner with managers to analyze data, propose recommendations, and ensure accurate execution and reporting across client programs. The role emphasizes collaboration, integrity, and timely delivery within a hybrid work environment.