Senior Media Planner: Data-Driven Strategy & Growth

Wppmedia; Atlanta (GA); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive benefits package

Job summary

WPP Media is seeking a Senior Associate, Planning in Atlanta to shape media strategy and develop plans that align with client goals. You will lead data-driven recommendations, collaborate with teams, and mentor Associates while ensuring timely execution of campaigns.

The role emphasizes strong media fundamentals, budget awareness, and a hybrid work model. A marketing/communications background and at least 1 year of相关 experience are preferred.

Qualifications

• Bachelor’s degree in Marketing/Media/Communications or equivalent experience.
• At least 1+ year of media planning/communications planning experience.
• Solid understanding of media fundamentals including reach/frequency and media math.
• Proficient with systems/tools and MS Office suite.
• Strong quantitative and analytical abilities.
• Able to manage multiple tasks and meet deadlines.
• Detail-oriented with strong organizational skills.

Responsibilities

• Partner with Manager to develop communication plan options and recommendations.
• Gather and analyze data to provide media recommendations.
• Deliver POVs on client issues and opportunities.
• Oversee execution of plans: budget control, updates to manager and clients, monitoring buys.
• Prepare media authorizations per approved plans.
• Train and develop Associates and review their work for accuracy.
• Maintain strong collaboration across teams and partners.
• Provide timely and accurate delivery of all work.

Skills

Media planning

Data analysis

Analytical skills

Teamwork

Budget awareness

Attention to detail

MS Office

Education

Bachelor’s Degree in Marketing/Media/Communications

Tools

MS Office

Job description

WPP Media is seeking a Senior Associate, Planning in Atlanta to shape media strategy and develop plans that align with client goals. You will lead data-driven recommendations, collaborate with teams, and mentor Associates while ensuring timely execution of campaigns.

The role emphasizes strong media fundamentals, budget awareness, and a hybrid work model. A marketing/communications background and at least 1 year of相关 experience are preferred.