Senior Media Planner: Data-Driven Strategy & Growth

Mindshare; Chicago (IL); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Medical benefits

Vision and dental

Paid time off

Mental health days

Job summary

WPP Media in Chicago is seeking a Senior Associate, Planning to develop media strategy and plans, manage daily tasks, and train Associates in media fundamentals and systems. You will partner with the Manager to craft options, analyze data for consumer insights, and deliver recommendations aligned with brand objectives.

The role requires a Bachelor's in Marketing/Media/Communications or equivalent, 1+ year in media planning, and strong MS Office proficiency.

Qualifications

• Bachelor's degree in Marketing/Media/Communications or equivalent.
• At least 1+ year in media planning/communications planning.
• Strong understanding of media fundamentals, reach and frequency.
• Proficiency with MS Office tools and related systems.
• Strong quantitative skills and analytical ability.
• Team player with the ability to meet tight deadlines.

Responsibilities

• Partner with the Manager in developing plan options and recommendations.
• Gather and analyze data to provide consumer-insights driven recommendations.
• Deliver POVs/position papers on client issues or opportunities.
• Ensure proper execution of plans with budget control and timely updates.
• Prepare media authorizations for approved plans and requests.
• Train and develop Associates, reviewing their work for accuracy.

Skills

Analytical thinking

Team collaboration

Deadline driven

Communication

Education

Bachelor's Degree in Marketing/Media/Communications

Tools

MS Excel

MS Word

MS PowerPoint

Job description

WPP Media in Chicago is seeking a Senior Associate, Planning to develop media strategy and plans, manage daily tasks, and train Associates in media fundamentals and systems. You will partner with the Manager to craft options, analyze data for consumer insights, and deliver recommendations aligned with brand objectives.

The role requires a Bachelor's in Marketing/Media/Communications or equivalent, 1+ year in media planning, and strong MS Office proficiency.