Senior Media Planner — Data-Driven Strategy & Execution

Wppmedia; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Hybrid work model

Mental health days

Job summary

EssenceMediacom, a leading WPP media brand, is seeking a Senior Associate, Planning to drive data-driven media strategies and develop media plans for top brands. You will collaborate with managers to refine communication plans, analyze data, and deliver insightful recommendations.

You will steward approved plans, manage budgets, and mentor junior staff while ensuring timely, accurate execution across campaigns. A bachelor's in marketing/communications or equivalent experience is preferred.

Qualifications

• Bachelor’s Degree in Marketing/Media/Communications or equivalent work experience.
• 1+ year of related media planning experience.
• Strong understanding of media fundamentals, reach/frequency, and audience development.
• Proficiency with systems/tools.
• Strong quantitative skills and analytical ability.
• Team-oriented with ability to meet deadlines.
• Detail-oriented with solid organizational skills.
• MS Office proficiency.

Responsibilities

• Develop media strategy and media plans in line with client objectives.
• Gather data and provide insights-driven media recommendations.
• Deliver POVs/position papers on client issues or opportunities.
• Ensure proper execution of plans including budget control and monitoring buys.
• Train and develop Associates, reviewing their work for accuracy.
• Maintain strong cross-team collaboration and timely delivery of work.

Skills

Analytical abilities

Team player

Deadline driven

Strong business mindset

Media planning

Data-driven insights

Education

Bachelor’s Degree in Marketing/Media/Communications

Equivalent professional work experience

Tools

MS Suite (Excel, Word, PowerPoint)

Proficiency with systems/tools

Job description

EssenceMediacom, a leading WPP media brand, is seeking a Senior Associate, Planning to drive data-driven media strategies and develop media plans for top brands. You will collaborate with managers to refine communication plans, analyze data, and deliver insightful recommendations.

You will steward approved plans, manage budgets, and mentor junior staff while ensuring timely, accurate execution across campaigns. A bachelor's in marketing/communications or equivalent experience is preferred.