Senior Media Buyer - Omnichannel Growth Leader

One Park Financial; Miami (FL); Presencial; USD 120.000 - 160.000; Tempo integral

Benefícios oferecidos por esta vaga

Competitive salary

Performance-based incentives

Health, dental, vision benefits

401(k) and PTO

Growth opportunities

Team-building events

Resumo da vaga

One Park Financial is seeking a Senior Manager, Media Buyer – Omnichannel to plan and buy across programmatic display, CTV/OTT, streaming audio, and more. You will optimize spend to reach US Hispanic and Puerto Rican markets with the right channel at the right time.

Responsibilities include negotiating with agencies and vendors, building integrated media plans, and coordinating tracking and measurement. The role partners with Meta, Google, TikTok, and Affiliate leads to lift performance.

Qualificações

• 5–7 years of media buying experience across digital and offline channels.
• Hands-on experience with at least one major DSP (The Trade Desk, DV360, Amazon DSP, or similar) and CTV buying.
• Experience buying DRTV, radio, and/or OOH, including negotiation and post-buy analysis.
• Strong understanding of reach, frequency, GRPs, and media planning tools.
• Experience with offline measurement and incrementality methods (geo-lift, matched markets, MMM).
• Excellent negotiation, vendor management, and budget management skills.
• Strong analytical and communication skills.

Responsabilidades

• Plan, negotiate, and buy media across programmatic, CTV/OTT, streaming audio, DRTV, radio, OOH/DOOH, and other channels.
• Build integrated media plans with flighting, reach, and frequency aligned to seasonality and volume goals.
• Prioritize high-value DMAs and Puerto Rico, including Spanish-language and multicultural media.
• Manage agency, DSP, and media vendor relationships, including RFPs, negotiation, insertion orders, and invoices.
• Design measurement for offline and upper-funnel channels with marketing analytics (geo-lift tests, matched-market tests, MMM inputs).
• Coordinate tracking with tagging and measurement tags (vanity URLs, phone numbers, QR codes, UTM taxonomy, pixels).
• Ensure creative specs, trafficking, and brand safety across placements.
• Collaborate with Meta, Google, TikTok, and Affiliate leads to lift performance.
• Track budget pacing and report performance to Director of Paid Media and CMO.
• Test emerging channels like retail media, podcast, and AI/LLM placements as they mature.

Conhecimentos

Media buying experience

DSP experience

Offline media

Negotiation

Vendor management

Budget management

Analytics

Communication

Ferramentas

The Trade Desk

DV360

Amazon DSP

Descrição da vaga

One Park Financial is seeking a Senior Manager, Media Buyer – Omnichannel to plan and buy across programmatic display, CTV/OTT, streaming audio, and more. You will optimize spend to reach US Hispanic and Puerto Rican markets with the right channel at the right time.

Responsibilities include negotiating with agencies and vendors, building integrated media plans, and coordinating tracking and measurement. The role partners with Meta, Google, TikTok, and Affiliate leads to lift performance.