Omnichannel Paid Media Leader

One Park Financial; Miami (FL); On-site; USD 150,000 - 210,000; Full time

Job summary

One Park Financial is seeking a Director of Paid Media to own and scale our omnichannel paid acquisition engine across search, social, video, display, and traditional media. The role requires a veteran marketer who can balance short-term efficiency with long-term brand growth, and who can lead bilingual go-to-market efforts for US Hispanic small business owners.

You will plan, optimize, and measure performance across Google, Meta, TikTok, YouTube, LinkedIn, and programmatic channels while

Qualifications

• 10+ years of paid media and performance marketing experience.
• Proven track record in multi-channel lead generation and budget ownership.
• Experience in fintech or financial services marketing is a plus.

Responsibilities

• Lead an omnichannel paid media strategy across digital and traditional channels.
• Drive qualified leads at target CPL/CAC and manage multi-channel budgets.
• Oversee AI-driven advertising initiatives and performance measurement.
• Manage a bilingual go-to-market plan for US Hispanic audiences.

Skills

Paid media strategy

Omnichannel leadership

Budget management

Analytics & reporting

Multicultural marketing

Bilingual English/Spanish

Education

Bachelor's degree in Marketing or related

Tools

Google Ads

Microsoft Ads

Meta Ads

TikTok Ads

YouTube Ads

LinkedIn Ads

Job description

One Park Financial is seeking a Director of Paid Media to own and scale our omnichannel paid acquisition engine across search, social, video, display, and traditional media. The role requires a veteran marketer who can balance short-term efficiency with long-term brand growth, and who can lead bilingual go-to-market efforts for US Hispanic small business owners.

You will plan, optimize, and measure performance across Google, Meta, TikTok, YouTube, LinkedIn, and programmatic channels while