Senior Manager, Media Buyer - Omnichannel

One Park Financial; Miami (FL); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Health, dental, vision benefits

401(k) and PTO

Growth opportunities

Team-building events

Job summary

One Park Financial is seeking a Senior Manager, Media Buyer – Omnichannel to plan and buy across programmatic display, CTV/OTT, streaming audio, and more. You will optimize spend to reach US Hispanic and Puerto Rican markets with the right channel at the right time.

Responsibilities include negotiating with agencies and vendors, building integrated media plans, and coordinating tracking and measurement. The role partners with Meta, Google, TikTok, and Affiliate leads to lift performance.

Qualifications

• 5–7 years of media buying experience across digital and offline channels.
• Hands-on experience with at least one major DSP (The Trade Desk, DV360, Amazon DSP, or similar) and CTV buying.
• Experience buying DRTV, radio, and/or OOH, including negotiation and post-buy analysis.
• Strong understanding of reach, frequency, GRPs, and media planning tools.
• Experience with offline measurement and incrementality methods (geo-lift, matched markets, MMM).
• Excellent negotiation, vendor management, and budget management skills.
• Strong analytical and communication skills.

Responsibilities

• Plan, negotiate, and buy media across programmatic, CTV/OTT, streaming audio, DRTV, radio, OOH/DOOH, and other channels.
• Build integrated media plans with flighting, reach, and frequency aligned to seasonality and volume goals.
• Prioritize high-value DMAs and Puerto Rico, including Spanish-language and multicultural media.
• Manage agency, DSP, and media vendor relationships, including RFPs, negotiation, insertion orders, and invoices.
• Design measurement for offline and upper-funnel channels with marketing analytics (geo-lift tests, matched-market tests, MMM inputs).
• Coordinate tracking with tagging and measurement tags (vanity URLs, phone numbers, QR codes, UTM taxonomy, pixels).
• Ensure creative specs, trafficking, and brand safety across placements.
• Collaborate with Meta, Google, TikTok, and Affiliate leads to lift performance.
• Track budget pacing and report performance to Director of Paid Media and CMO.
• Test emerging channels like retail media, podcast, and AI/LLM placements as they mature.

Skills

Media buying experience

DSP experience

Offline media

Negotiation

Vendor management

Budget management

Analytics

Communication

Tools

The Trade Desk

DV360

Amazon DSP

Job description

Company Overview:

One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with a wide variety of flexible financing and funding options. Our mission is to provide entrepreneurs with the working capital they need to elevate their businesses to new heights. At OPF, we believe in working with high-performing individuals who are ready to play an integral part in our company’s expansion. We know that our success hinges on our people, and we strive to enable them to do what they do best.

Why Join Us?

At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference. Here’s what you can expect when you join our team:

• Innovative Environment: Work with cutting-edge technology and be part of a team that is constantly pushing the boundaries of fintech

• Professional Growth: We invest in our employees’ growth with continuous learning opportunities, training programs, and career advancement paths

• Supportive Culture: Enjoy a supportive and inclusive work environment where your ideas are valued, and your contributions make a real impact

• Community Focus: Be part of a company that understands the importance of small and mid-sized businesses to their communities and the nation’s financial health

• High-Performing Team: Join a team of badasses who are committed to excellence and are integral to our company’s expansion and success

About the Role

We are looking for a Senior Manager, Media Buyer – Omnichannel to plan and buy across the channels beyond our core social and search platforms: programmatic display and video, CTV/OTT, streaming audio, direct response TV and radio, out-of-home, and emerging channels. You will make sure every dollar works together across the mix and help OPF reach business owners in high-priority Hispanic and Puerto Rican markets with the right channel at the right time.

Responsibilities:

• Plan, negotiate, and buy media across programmatic (DSPs), CTV/OTT, streaming audio, DRTV, radio, OOH/DOOH, and other emerging channels.
• Build integrated media plans with flighting, reach, and frequency aligned to business seasonality and funded-volume goals.
• Prioritize high-value DMAs and Puerto Rico, including Spanish-language and multicultural media (Hispanic TV, radio, and digital publishers).
• Manage agency, DSP, and media vendor relationships, including RFPs, negotiation, insertion orders, make-goods, and invoice reconciliation.
• Design measurement for offline and upper-funnel channels with marketing analytics: geo-lift tests, matched-market tests, response curves, and MMM inputs.
• Coordinate tracking with the Tagging Manager (vanity URLs, dedicated phone numbers, QR codes, UTM taxonomy, and pixel or impression tags).
• Ensure creative specs, trafficking, and brand safety standards are met across all placements.
• Collaborate with the Meta, Google, TikTok, and Affiliate leads so that omnichannel investment lifts performance channels.
• Track budget pacing and report performance and incrementality to the Director of Paid Media and CMO.
• Test emerging channels such as retail media, podcast, and AI/LLM ad placements as they mature.

How Success Is Measured

• Incremental lift in qualified leads and funded deals in tested markets.
• Media efficiency (negotiated CPMs, added value, make-goods recovered).
• Budget pacing accuracy and on-time trafficking.
• Contribution to blended cost per funded deal.

• 5–7 years of media buying experience across digital and offline channels, at an agency or in-house.
• Hands-on experience with at least one major DSP (The Trade Desk, DV360, Amazon DSP, or similar) and CTV buying.
• Experience buying DRTV, radio, and/or OOH, including negotiation and post-buy analysis.
• Strong understanding of reach, frequency, GRPs, and media planning tools.
• Experience with offline measurement and incrementality methods (geo-lift, matched markets, MMM).
• Excellent negotiation, vendor management, and budget management skills.
• Strong analytical and communication skills.

Nice to Have

• Fluency in Spanish, or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.
• Experience buying Spanish-language and multicultural media in the US and Puerto Rico.
• Experience in direct-response financial services or lead generation.
• Familiarity with Nielsen, Comscore, iSpot, or similar measurement tools.

• Competitive salary
• Performance-based incentives
• Comprehensive health, dental, and vision benefits
• 401(k) and paid time off
• The opportunity to shape a fast-growing marketing organization and have a direct impact on company growth
• Growth and development opportunities
• Dynamic and collaborative work environment
• Company events and team-building activities