Associate Director, Marketing Effectiveness & Intelligence

twentysix; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

VML, part of WPP, seeks an Associate Director, Marketing Effectiveness & Intelligence to lead social analytics and reporting across four North American brands. You will transform social signals into actionable insights shaping creative, content, and business decisions.

You won’t just pull data—you’ll make it mean something, translating raw metrics into clear narratives for senior leadership and guiding strategy across Brand partnerships.

Qualifications

• 5–7+ years of experience in social analytics, marketing effectiveness, or digital intelligence.
• Expertise with social listening platforms such as Brandwatch, Sprinklr, or Talkwalker.
• Strong ability to contextualize social metrics within marketing and business goals.
• Proven track record delivering insights to senior stakeholders with clarity.

Responsibilities

• Own detailed monthly performance reports for day-to-day organic social across four brands.
• Lead quarterly reporting and year-end wrap reports with strategic storytelling.
• Develop ELT (Executive Leadership Team) reports distilling data into actionable recommendations.

Skills

Social analytics

Data storytelling

Executive reporting

Collaborative

Tools

Brandwatch

Sprinklr

Talkwalker

Job description

VML, part of WPP, seeks an Associate Director, Marketing Effectiveness & Intelligence to lead social analytics and reporting across four North American brands. You will transform social signals into actionable insights shaping creative, content, and business decisions.

You won’t just pull data—you’ll make it mean something, translating raw metrics into clear narratives for senior leadership and guiding strategy across Brand partnerships.