Hybrid Senior Programmatic & Paid Social Media Lead

twentysix; Cleveland (OH); Hybrid; USD 45,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Office four days a week

Job summary

VML, a WPP agency, is seeking a Senior Media Manager to lead cross-channel paid media activation and day-to-day campaign management across Programmatic, Paid Social and Paid Search. You will maintain and analyze performance data and ensure timely delivery across the team.

The role requires 3–5 years in a similar position, with hands-on experience in DSPs and Paid Social managers, plus strong analytics and reporting skills. This is a hybrid role with a four-day in-office expectation.

Qualifications

• 3–5 years in a cross-channel paid media activation role, digital or media agency experience required.
• Strong understanding of Programmatic, Paid Social and Paid Search.
• Hands-on experience with platforms such as Programmatic DSPs (Amazon, DV360, TradeDesk) and Paid Social Managers (Meta, TikTok, LinkedIn).
• Strong software skills including Word, Excel, PowerPoint, Outlook, and Access; ability to learn new tools quickly.

Responsibilities

• Manage client paid media campaigns: strategy, RFPs, trafficking, pacing, optimizations and reporting.
• Collaborate with Omnichannel Strategy & Account teams to develop media plans (Paid Search, Paid Social, Display, Video, Audio, Connected TV).
• Create and refine internal and client-facing performance reports with in-depth campaign analyses.
• Provide regular progress reports on online marketing efforts and metrics to clients.
• Oversee execution of media campaigns and mentor junior staff to meet deadlines.
• Present recommendations to managers, clients and prospects.
• Monitor optimizations to ensure client success.
• Assist in tagging and tracking URLs.
• Execute media plans within DSPs, publishers, networks and partner platforms like Google Ads, Meta Ads, Amazon, Trade Desk, DV360.

Skills

Cross-channel media

Programmatic

Paid Social

Paid Search

Analytics tools

Tracking methodologies

DCM trafficking

Office suite

Communication

Job description

VML, a WPP agency, is seeking a Senior Media Manager to lead cross-channel paid media activation and day-to-day campaign management across Programmatic, Paid Social and Paid Search. You will maintain and analyze performance data and ensure timely delivery across the team.

The role requires 3–5 years in a similar position, with hands-on experience in DSPs and Paid Social managers, plus strong analytics and reporting skills. This is a hybrid role with a four-day in-office expectation.