Senior Media Analytics Lead - AI-Driven Insights

Ralph Lauren; New York (NY); On-site; USD 120,000 - 190,000; Full time

Job summary

Ralph Lauren is seeking a strategic Sr. Manager of Media Analytics to lead day-to-day measurement, performance analysis, and reporting across digital and traditional channels.

The role emphasizes AI-enabled insights to optimize campaigns, forecasts, and investment decisions, partnering with media, planning, finance and data science teams. The ideal candidate brings 7+ years in media analytics, expertise in Adobe Analytics and data visualization tools, and a track record of translating complex

Qualifications

• 7+ years of experience in media analytics or related fields for retail/ecommerce.
• Proficiency in Adobe Analytics and data-driven marketing measurement.
• Strong communication and ability to translate analytics into business insights.

Responsibilities

• Lead day-to-day media measurement, performance analysis and reporting across channels.
• Deliver actionable insights to improve media effectiveness and investment decisions.
• Forecast and pace performance to support planning and budgeting.
• Collaborate with analytics, media, and data science teams on attribution and testing.
• Align KPIs and definitions across partners to ensure consistency.

Skills

Media analytics

Adobe Analytics

Cross-functional collaboration

Data-driven decision making

AI awareness

Tools

Google Analytics

DV360

Meta Ads

Tableau

PowerBI

SQL

Python

R

Job description

Ralph Lauren is seeking a strategic Sr. Manager of Media Analytics to lead day-to-day measurement, performance analysis, and reporting across digital and traditional channels.

The role emphasizes AI-enabled insights to optimize campaigns, forecasts, and investment decisions, partnering with media, planning, finance and data science teams. The ideal candidate brings 7+ years in media analytics, expertise in Adobe Analytics and data visualization tools, and a track record of translating complex