Senior Measurement & Analytics Lead

Openkrill; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

Valtech seeks a Measurement Analyst Sr to drive experience-focused analytics across multiple channels. You will own measurement frameworks, lead complex dashboards, and collaborate with CRO, personalization, and media teams to deliver insights that shape business decisions.

Ideal candidates combine deep digital analytics expertise with strong storytelling, privacy awareness, and ability to work across distributed teams in the Americas.

Qualifications

• Deep working knowledge of digital analytics, measurement strategy, reporting strategy, dashboarding, and performance measurement.
• Strong ability to define measurement and KPI frameworks, reporting logic, and analytical approaches in complex business environments.
• Hands on expertise in tag management and data collection, including Google Tag Manager, data layer design, event taxonomies, and validation workflows.
• Working knowledge of server side tagging concepts, first party data collection, identity and cookie behavior, and the tradeoffs involved in each.
• Understanding of consent management and privacy expectations as they apply to data collection and reporting accuracy.
• Advanced skill in translating data into clear, actionable, business relevant narratives for diverse stakeholder groups.
• Strong understanding of semantic modeling and how metric definitions drive consistency and trust across reports and dashboards.
• Strong analytical judgment, including the ability to identify root causes, business drivers, risks, and opportunities.

Responsibilities

• Lead complex reporting, dashboarding, and performance analysis workstreams across multiple business areas, channels, or stakeholder groups.
• Define measurement and reporting strategies that align business questions, KPI frameworks, semantic logic, and dashboard outputs.
• Own the measurement framework for assigned accounts, including measurement and tracking plans, solution design references, event taxonomies, and naming conventions.
• Set the technical direction for data collection and tag management, including Google Tag Manager, data layer specifications with engineering, and server side tagging where it improves data quality or privacy posture.
• Define QA and validation standards for tracking work, maintain a martech and tag inventory per account, and recommend remediation when gaps or defects are found.
• Define conversion, experimentation, and attribution measurement approaches in partnership with CRO, personalization, and media teams.
• Protect measurement continuity during replatforming and migrations through pre migration baselines, parity checks, and post launch validation.
• Own and guide dashboard ready data modeling, lightweight transformation logic, and semantic modeling practices needed to support scalable analytics outputs.
• Establish and reinforce best practices for KPI design, reporting logic, metric definitions, and analytical documentation.
• Identify trends, anomalies, performance drivers, and business opportunities through advanced analysis of structured data, and deliver executive ready insights that connect data to business action.
• Serve as a senior advisor to client and internal stakeholders on measurement implications, reporting tradeoffs, and dashboard strategy, and act as the escalation point when numbers are questioned.
• Model strong governance discipline across privacy, consent, data quality, and reporting standards, confirming interpretation of regulatory obligations with the client.
• Collaborate with Measurement Implementation Analysts, CRO Analysts, SEO / GEO Specialists, Analytics Engineers, Data Engineers, and Architects to align measurement and reporting with business needs.
• Review and improve existing analytics deliverables, and build reusable assets such as measurement framework templates, tracking plan templates, and QA checklists.
• Support proposal work, scoping and estimation, capability building, and internal thought leadership where analytical expertise is needed.

Skills

Digital analytics

Measurement strategy

KPI frameworks

Tag management

Data storytelling

English communication

Agile consulting

Tools

GA4

Adobe Analytics

Google Tag Manager

Data layer design

Server-side tagging

Tealium

Segment

Job description

Valtech seeks a Measurement Analyst Sr to drive experience-focused analytics across multiple channels. You will own measurement frameworks, lead complex dashboards, and collaborate with CRO, personalization, and media teams to deliver insights that shape business decisions.

Ideal candidates combine deep digital analytics expertise with strong storytelling, privacy awareness, and ability to work across distributed teams in the Americas.