Lead, AI-Driven Marketing Orchestration

Verizon; Basking Ridge (NJ); Hybrid; USD 105,000 - 201,000; Full time

Job summary

Verizon in New Jersey is seeking a Lead of Emerging Marketing Technology to steer end-to-end design, deployment, and adoption of agentic AI workflows across the marketing lifecycle, acting as the bridge between strategy and engineering.

You will own GEO/AEO roadmaps, vendor procurement, and governance to maximize ROI while ensuring brand safety, collaboration with data teams, and a focus on human-in-the-loop adoption.

Qualifications

• Bachelor’s degree or four or more years of work experience.
• Six+ years of relevant experience in marketing operations or martech.
• Hands-on building and customization of marketing tools.

Responsibilities

• Lead end-to-end design and roll out of AI tools to support campaign briefs and creative.
• Architect agentic workflows for routing, QA checks, and asset prep across formats.
• Own GEO/AEO roadmap and ensure brand safety and governance for AI outputs.
• Partner with data/analytics to surface in-flight campaign performance and learnings.
• Define architecture decisions for data feeds and outputs from AI agents.

Skills

Marketing ops

Martech

Agentic AI

Orchestration

Technical architecture

RAG & prompts

Data infra

Leadership

Communication

Education

Bachelor’s degree or 4+ years experience

Job description

Verizon in New Jersey is seeking a Lead of Emerging Marketing Technology to steer end-to-end design, deployment, and adoption of agentic AI workflows across the marketing lifecycle, acting as the bridge between strategy and engineering.

You will own GEO/AEO roadmaps, vendor procurement, and governance to maximize ROI while ensuring brand safety, collaboration with data teams, and a focus on human-in-the-loop adoption.