Lifecycle Martech & Operations Lead - Hybrid (Boston)

America's Test Kitchen, LP.; Boston (MA); Híbrido; USD 80.000 - 95.000; Jornada completa

Descripción de la vacante

America’s Test Kitchen, LP. is seeking a Manager, Martech & Operations to lead the technical and data infrastructure powering lifecycle marketing across brands.

Reporting to Marketing, you’ll align marketing, data, and technology to ensure emails, pushes, and triggered messages reach the right home cook at the right time. You will own audience segmentation, deployment, and the martech stack (Braze) while collaborating with Marketing, Product, Analytics, and Engineering to keep campaigns

Formación

• 4-7+ years of experience in marketing technology or CRM/lifecycle marketing operations.
• Hands-on experience with a customer engagement platform, preferably Braze.
• Experience withMixpanel and Looker for analytics and insights.
• Working proficiency in SQL and Python for segmentation and data validation.
• Familiarity with deep linking, mobile/web attribution, and cross-platform experiences.
• Strong cross-functional collaboration across Marketing, Product, Data, and Engineering.
• Excellent attention to detail and proactive QA and data integrity.

Responsabilidades

• Own audience sizing and segmentation for lifecycle campaigns.
• Manage email and push targeting across the lifecycle program.
• Own email deployment management, including build, scheduling, and send execution.
• Lead QA across campaign setup, audience pulls, and pre-send validation.
• Own linking and deeplinking execution across email, push, web, and app.
• Lead data infrastructure projects with technical delivery partners.

Conocimientos

Braze

Mixpanel

Looker

SQL

Python

Lifecycle marketing

Cross-functional collaboration

Herramientas

Braze

Mixpanel

Looker

Descripción del empleo

America’s Test Kitchen, LP. is seeking a Manager, Martech & Operations to lead the technical and data infrastructure powering lifecycle marketing across brands.

Reporting to Marketing, you’ll align marketing, data, and technology to ensure emails, pushes, and triggered messages reach the right home cook at the right time. You will own audience segmentation, deployment, and the martech stack (Braze) while collaborating with Marketing, Product, Analytics, and Engineering to keep campaigns