Lifecycle Martech & Data Operations Lead

America's Test Kitchen; Boston (MA); On-site; USD 80,000 - 95,000; Full time

Job summary

America’s Test Kitchen is seeking a Manager, Martech & Operations to lead the technical and data infrastructure powering lifecycle marketing across all brands. You’ll own audience segmentation, email deployment, and cross‑platform customer experiences while partnering with Marketing, Product, Analytics, and Engineering to ensure campaigns are accurate, reliable, and scalable.

You will manage the martech stack and vendor relationships (notably Braze), drive data infrastructure projects, and

Qualifications

• 4+ to 7+ years of experience in marketing technology or CRM/lifecycle marketing operations.
• Hands-on experience with a customer engagement platform, preferably Braze.
• Experience with customer data analytics platforms such as Mixpanel and Looker.
• Working proficiency in SQL and Python for audience segmentation and data validation.
• Familiarity with deep linking, mobile/web attribution, and cross‑platform user experiences.
• Strong cross-functional collaboration skills across Marketing, Product, Data, and Engineering.
• Excellent attention to detail and a proactive approach to QA and data integrity.
• Experience in a subscription or membership-based business; interest in cooking is a plus.

Responsibilities

• Lifecycle Campaign Operations: own audience sizing/segmentation and email/push targeting across lifecycle programs.
• Martech Stack & Vendor Leadership: manage martech stack and vendor relationships, including Braze ownership.
• Data Flows & Audience Integrity: own end-to-end data pipelines and ensure accurate, scalable audience logic.
• Campaign Execution Reliability: ensure triggers execute correctly and manage edge cases.
• Segmentation & Lifecycle Enablement: build complex audience segmentation and support experimentation.
• Linking & Cross-Platform Experience: define linking behavior across email, web, and app.
• Transactional Email & Offer Support: own transactional emails and data updates related to content and endpoints.
• Cross-Functional Coordination: align Marketing, Product, Data, and Engineering on priorities.

Job description

America’s Test Kitchen is seeking a Manager, Martech & Operations to lead the technical and data infrastructure powering lifecycle marketing across all brands. You’ll own audience segmentation, email deployment, and cross‑platform customer experiences while partnering with Marketing, Product, Analytics, and Engineering to ensure campaigns are accurate, reliable, and scalable.

You will manage the martech stack and vendor relationships (notably Braze), drive data infrastructure projects, and