Martech Lead, Digital Banking & Customer Journeys

Forbright Bank; United States; Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Comprehensive health, dental, andview

4 weeks PTO

401k + company match

Metro SmartTrip benefits ($50/mo)

Remote or hybrid work schedules

Solar panels/eV incentives

Subscriptions and wellness programs

Washington Post Top Workplaces 2023-26

Job summary

Forbright Bank seeks a Senior Manager, Marketing Technology Developer to own the Digital Bank Martech stack. You will build and maintain customer journeys, configure email and push campaigns, run A/B tests, and connect data sources across Braze, Segment CDP, Statsig, and OneTrust.

You will collaborate with marketing, product, and external vendors to ensure project success, troubleshoot issues, and develop POC solutions.

Qualifications

• Bachelor’s degree or higher in a relevant field is required or equivalent.
• Experience with marketing automation platforms and data-driven campaigns is essential.
• Strong knowledge of customer journeys, analytics, and A/B testing.

Responsibilities

• Design, implement, and optimize customer journeys across Braze and Segment.
• Lead segmentation strategies for personalized campaigns and interactions.
• Own A/B testing and product analytics using Statsig.

Skills

Braze

Segment CDP

Statsig

OneTrust

APIs

JSON

HTML/CSS/JavaScript/SQL

Agile methodologies

Marketing automation

Education

Bachelor’s Degree in Computer Science, Information Technology, Marketing or a related field

Master’s Degree (preferred)

Tools

WordPress

APIs development

Job description

Forbright Bank seeks a Senior Manager, Marketing Technology Developer to own the Digital Bank Martech stack. You will build and maintain customer journeys, configure email and push campaigns, run A/B tests, and connect data sources across Braze, Segment CDP, Statsig, and OneTrust.

You will collaborate with marketing, product, and external vendors to ensure project success, troubleshoot issues, and develop POC solutions.