Senior Marketing Strategy Lead, Enterprise Campaigns

Vanguard; Malvern (Chester County); Hybrid; USD 130,000 - 210,000; Full time

Job summary

Vanguard in Malvern is seeking a seasoned marketing strategist to lead multi-year, cross-portfolio campaigns for Personal Wealth products and B2C initiatives across enterprise priorities. You will translate brand priorities into client-centered objectives, platforms, and measurable outcomes, guiding teams across Brand, PR, channels, and product marketing to drive results.

The ideal candidate has 8+ years in direct-to-consumer marketing strategy or product marketing, an undergraduate degree in

Qualifications

• 8+ years in direct-to-consumer marketing strategy or product marketing.
• Undergraduate degree in Marketing or related field.
• Experience leading integrated marketing strategy in a complex organization.

Responsibilities

• Develop division-wide marketing strategies for signature client moments, life events, and seasonal needs.
• Lead enterprise campaigns that span the full client base and translate priorities into measurable outcomes.
• Collaborate with Brand, PR, Strategic Communications, segment and product marketing, channels, and SMEs to execute plans.

Skills

Direct-to-consumer marketing

Product marketing

Strategy development

Executive communication

Cross-functional leadership

Education

Undergraduate degree in Marketing or related field

Job description

Vanguard in Malvern is seeking a seasoned marketing strategist to lead multi-year, cross-portfolio campaigns for Personal Wealth products and B2C initiatives across enterprise priorities. You will translate brand priorities into client-centered objectives, platforms, and measurable outcomes, guiding teams across Brand, PR, channels, and product marketing to drive results.

The ideal candidate has 8+ years in direct-to-consumer marketing strategy or product marketing, an undergraduate degree in