Senior Marketing Strategist - Value Prop & Positioning

The Vanguard Group; Malvern (Chester County); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Vanguard is seeking a senior strategist to own the development and evolution of value propositions and positioning across the division. You will translate strategy, client insights, market dynamics, and competitive context into clear, differentiated positioning that resonates with clients.

You will build messaging architectures and strategic frameworks that define audience, needs, benefits, and differentiation, ensuring cohesion with a Personal Wealth narrative while addressing distinct client

Qualifications

• Eight+ years leading value proposition, positioning, messaging, offer architecture, or go-to-market strategy in a complex organization.
• Undergraduate degree in Marketing or equivalent experience required.
• Strong client orientation and the ability to synthesize research, business strategy, product capabilities, and competitive context into a clear strategic narrative.
• Exceptional strategic thinking and judgment, with the ability to simplify complexity without losing important nuance.
• Proven ability to lead through influence, build alignment across diverse stakeholders, and navigate ambiguity.
• Executive-ready communication skills, including the ability to develop persuasive recommendations and advise senior business leaders.
• Knowledge of audience segmentation, personalization, and lifecycle marketing.
• Experience using experimentation, marketing analytics, and performance measurement to optimize results.

Responsibilities

• Lead the development and ongoing evolution of offer value propositions and positioning across the division.
• Translate business strategy, client insights, market dynamics, and competitive context into clear, differentiated positioning.
• Create messaging architectures and strategic frameworks defining audience, client need, key benefit, reasons to believe, and differentiation.
• Ensure offers connect to a cohesive Personal Wealth story while remaining relevant to distinct client needs.
• Serve as a strategic partner to marketing and business leaders to clarify value and how to present it to clients.
• Establish standards, tools, and governance to improve quality, consistency, and reuse of value proposition work across the division.

Skills

Value proposition

Positioning

Messaging

Go-to-market strategy

Executive communication

Stakeholder alignment

Strategic storytelling

Lifecycle marketing

Education

Undergraduate degree in Marketing

Job description

Vanguard is seeking a senior strategist to own the development and evolution of value propositions and positioning across the division. You will translate strategy, client insights, market dynamics, and competitive context into clear, differentiated positioning that resonates with clients.

You will build messaging architectures and strategic frameworks that define audience, needs, benefits, and differentiation, ensuring cohesion with a Personal Wealth narrative while addressing distinct client