Senior Marketing Strategy & Growth Lead

Pilsbury Law; Nashville (TN); On-site; USD 155,000 - 210,000; Full time

Job summary

Pillsbury Winthrop Shaw Pittman LLP in Nashville, TN seeks a senior marketing strategist to lead integrated campaigns for designated practice groups. You will translate business goals into actionable plans, develop differentiated positioning, and work with leadership to drive growth through data-driven marketing programs.

The role requires 8+ years of experience in professional services marketing, strong PM skills, and the ability to manage multiple priorities in a complex matrixed environment.

Qualifications

• 8+ years of marketing strategy development with measurable outcomes.
• Bachelor's degree in Marketing or related field.
• Strong project management, planning, and analytics to inform decisions.

Responsibilities

• Serve as the lead marketing strategist for assigned business units and practice groups.
• Develop understanding of priorities, objectives, targets, trends, and competitive dynamics.
• Partner with leadership to identify growth opportunities and translate goals into actionable strategies.
• Create differentiated positioning, value propositions, and key messages for practices and services.
• Advise leaders on market positioning, visibility, audience engagement, and growth opportunities.
• Develop annual and multi-year marketing plans aligned with priorities.
• Facilitate strategic planning and prioritize marketing investments and initiatives.
• Establish KPIs and measurement frameworks to evaluate effectiveness.
• Collaborate across practices to align firmwide marketing and BD efforts.

Skills

Marketing strategy

Marketing planning

Audience segmentation

Positioning & messaging

Campaign development

Data-driven decision making

Project management

Communication

Education

Bachelor's degree in Marketing

Job description

Pillsbury Winthrop Shaw Pittman LLP in Nashville, TN seeks a senior marketing strategist to lead integrated campaigns for designated practice groups. You will translate business goals into actionable plans, develop differentiated positioning, and work with leadership to drive growth through data-driven marketing programs.

The role requires 8+ years of experience in professional services marketing, strong PM skills, and the ability to manage multiple priorities in a complex matrixed environment.