Senior Manager Marketing Activation

Pilsbury Law; Nashville (TN); On-site; USD 155,000 - 210,000; Full time

Job summary

Pillsbury Winthrop Shaw Pittman LLP in Nashville, TN seeks a senior marketing strategist to lead integrated campaigns for designated practice groups. You will translate business goals into actionable plans, develop differentiated positioning, and work with leadership to drive growth through data-driven marketing programs.

The role requires 8+ years of experience in professional services marketing, strong PM skills, and the ability to manage multiple priorities in a complex matrixed environment.

Qualifications

• 8+ years of marketing strategy development with measurable outcomes.
• Bachelor's degree in Marketing or related field.
• Strong project management, planning, and analytics to inform decisions.

Responsibilities

• Serve as the lead marketing strategist for assigned business units and practice groups.
• Develop understanding of priorities, objectives, targets, trends, and competitive dynamics.
• Partner with leadership to identify growth opportunities and translate goals into actionable strategies.
• Create differentiated positioning, value propositions, and key messages for practices and services.
• Advise leaders on market positioning, visibility, audience engagement, and growth opportunities.
• Develop annual and multi-year marketing plans aligned with priorities.
• Facilitate strategic planning and prioritize marketing investments and initiatives.
• Establish KPIs and measurement frameworks to evaluate effectiveness.
• Collaborate across practices to align firmwide marketing and BD efforts.

Skills

Marketing strategy

Marketing planning

Audience segmentation

Positioning & messaging

Campaign development

Data-driven decision making

Project management

Communication

Education

Bachelor's degree in Marketing

Job description

Nashville, Tennessee

Primary Responsibilities

• Serve as the lead marketing strategist for assigned business units and practice groups.
• Develop a deep understanding of practice priorities, business development objectives, client targets, market trends, and competitive dynamics.
• Partner with practice and firm leadership to identify growth opportunities and translate business goals into actionable marketing strategies, regularly communicating performance, progress, and opportunities for optimization.
• Develop differentiated positioning, value propositions, and key messages for practices, industries, services, and strategic initiatives.
• Advise practice leaders on market positioning, visibility strategies, audience engagement, and growth-focused marketing opportunities.
• Create and maintain annual and multi-year marketing plans aligned with practice, industry, and firm priorities.
• Facilitate strategic planning discussions and help stakeholders prioritize marketing investments and initiatives.
• Establish KPIs and success metrics aligned with business and marketing objectives and develop measurement frameworks that evaluate effectiveness.
• Collaborate effectively across practices and disciplines to ensure firmwide marketing and business development efforts are clear, aligned, and mutually reinforcing.
• Contribute to the evolution of marketing best practices, processes, and strategic capabilities across the firm.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
• 8+ years of experience developing integrated marketing strategies and campaigns tied to measurable business outcomes, ideally in a professional services or similarly complex matrixed environment.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Strong understanding of marketing planning, audience segmentation, positioning, messaging, and campaign development, and experience using data and analytics to evaluate performance and inform decision-making.

Physical Requirements

Ability to sit and stand for extended periods. Ability to lift up to 25 pounds.

The expected salary range for this position is $155,000 - $210,000. Final compensation will be determined based on several factors, including but not limited to, relevant experience, qualifications, skill set, and geographic location.

Qualified applicants with arrest and conviction records will be considered for the position in accordance with the California Fair Chance Act.

Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer.

If you require an accommodation in order to apply for a position, please contact us at [e-mail] .