Sr. Manager, Marketing Technology & Innovation

Pillsbury Winthrop Shaw Pittman LLP; Nashville (TN); On-site; USD 100,000 - 130,000; Full time

Job summary

Pillsbury Winthrop Shaw Pittman LLP is looking for a Senior Manager of Marketing Technology & Innovation in Nashville, Tennessee. This role will lead the optimization of the firm’s marketing technology stack and implement AI-driven initiatives to enhance client experiences and improve response times.

The ideal candidate has at least 7 years of marketing technology experience and a background in a law firm or professional services. Responsibilities include overseeing technical training and vendor partnerships, ensuring effective technology adoption across the department.

Qualifications

• 7+ years of marketing technology experience.
• Experience in a law firm or professional services environment preferred.
• Proven ability to lead enterprise‑wide technology initiatives.

Responsibilities

• Lead strategy and optimization of the firm’s marketing technology stack.
• Plan and implement AI and automation initiatives.
• Maximize existing marketing technology tools.

Skills

Marketing technology experience

CRM expertise

Analytics

System integration

Automation platforms

Education

Bachelor’s degree in marketing or a related field

Job description

Nashville, Tennessee

Pillsbury Winthrop Shaw Pittman LLP is seeking a strategic and forward‑thinking Senior Manager of Marketing Technology & Innovation to lead the evolution of the firm’s marketing and business development technology ecosystem.

This individual will join a growing Strategy & Marketing team for one of the world’s foremost law firms, operating at the intersection of technology innovation, capital and government. The role moves beyond pure system administration. It is a high‑impact opportunity responsible for modernizing and optimizing the firm’s business development and marketing technology stack, advancing AI and automation initiatives, strengthening data governance, and enhancing client experience across touchpoints.

Responsibilities

• Lead strategy and optimization of the firm’s marketing technology stack, ensuring existing tools are leveraged while evaluating new ones for potential adoption.
• Plan and implement AI and automation initiatives that accelerate department response times, improve client experience, and surface new business opportunities faster.
• Maximize existing marketing technology tools, advancing marketing automation, CMS integration, and data governance, including innovation pilots and product launches.
• Upskill the Strategy & Marketing team to maximize technology adoption.
• Oversee technical training, change management, and vendor partnerships.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in marketing or a related field.
• 7+ years of marketing technology experience.
• Experience in a law firm or professional services environment preferred.
• Expertise in CRM, automation platforms, analytics, and system integration.
• Proven ability to lead enterprise‑wide technology initiatives.

Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer.

If you require an accommodation in order to apply for a position, please contact us at [e-mail].