Senior Marketing Analyst

Groundworks Operations, LLC; Dallas (TX); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Competitive pay

Employee ownership opportunities

Industry-leading training programs

Leadership development tracks

Comprehensive benefits package

Top Workplace culture

Job summary

Groundworks is seeking a Senior Marketing Analyst to transform multi-source marketing data into clear insights that guide strategy. This role blends conversion optimization with analytics, delivering high-volume reporting and partnering with marketing leaders to shape initiatives.

You will analyze performance across SEM, social, programmatic channels and affiliates, diagnosing funnel issues and supporting a testing calendar to maximize conversions. Strong SQL, Excel, and BI skills are essential.

Qualifications

• 5+ years of experience in marketing analytics, performance analytics, or business analytics.
• Strong SQL and advanced Excel for data extraction, modeling, and analysis.
• Experience with data visualization/BI tools such as Tableau, Looker, or PowerBI.
• Solid understanding of SEM, PPC, local search, and lead-gen marketing models.
• Comfort working with data that feeds into financial reporting; experience in a publicly traded or audited environment is a plus.
• Strong business acumen, able to connect marketing metrics to unit economics, revenue, and KPIs.
• Excellent communication skills, with the ability to present findings clearly to technical and executive audiences.
• Exposure to marketing attribution, funnel analysis, and ROAS measurement.
• Basic familiarity with statistical or scripting languages (R, Python).

Responsibilities

• Analyze marketing performance across SEM, social channels, programmatic display and video, affiliates, and brand media, identifying trends and drivers.
• Diagnose funnel drop-off points across landing pages, forms, and booking flows to find where conversion is lost.
• Support the conversion optimization testing calendar: scope hypotheses, size experiments, and read out test results.
• Turn data into assessments of impact, tradeoffs, and opportunities across campaigns and markets.
• Collaborate with marketing leaders and analytics teams to support strategic decision-making, not just reporting.
• Produce high-volume recurring reporting (daily, weekly, monthly) aligned with acquisition and conversion goals.

Skills

SQL

Advanced Excel

Communication skills

Marketing analytics

ROAS & attribution

Tools

Tableau

Looker

PowerBI

R basics

Job description

Ready to build your future? We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a Top Workplace, we're looking for top talent to fuel our mission: to protect, repair, and improve our customers’ greatest asset – their home. But what makes us a great place to work? Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and company ownership equity. Whether you’re starting your career or looking for your next big move, we offer hands‑on training, advancement opportunities, and the chance to make a real impact every day.

Senior Marketing Analyst

This role sits at the intersection of Conversion Optimization and marketing analytics, responsible for turning complex, multi-source marketing data into clear insights that drive smarter, faster business decisions. The Sr. Marketing Analyst will analyze data, build insights, pressure-test assumptions, and deliver high-volume reporting while partnering closely with marketing leaders to guide strategy.

Duties and Responsibilities

• Analyze marketing performance across SEM, social channels, programmatic display and video, affiliates, and brand media all while identifying trends, anomalies, and performance drivers
• Extend performance analysis past the click — diagnosing funnel drop-off points across landing pages, forms, and booking flows to find where conversion is being lost
• Support the conversion optimization testing calendar: help scope hypotheses, size experiments, and read out A/B and multivariate test results for landing pages and key funnel steps
• Turn data into an assessment of relative impact, tradeoffs, and opportunities across campaigns, markets, spend levels, and site experiences
• Identify what actually matters versus noise; helping leadership focus on the most impactful levers, whether that's a channel shift or a landing page fix
• Operate at the line between marketing analyst, business analyst, and optimization partner, understanding business context, financial implications, and operational realities
• Partner with marketing leaders and the Director of Conversion Optimization & Analytics to support strategic decision‑making, not just reporting
• Pressure-test assumptions and recommendations using data, not intuition, including test results that challenge current channel or page strategy
• Produce high-volume, recurring reporting (daily, weekly, monthly) that keeps teams aligned on both acquisition and conversion performance
• Ensure data outputs, including experiment and funnel data, are accurate, timely, consistent, and clearly communicated
• Upgrade existing analytical workflows and standards, raising the overall bar for data quality and insight
• Work hands‑on with large datasets using advanced Excel and SQL skills (pivot tables, lookups, formulas, scenario analysis, querying)
• Collaborate with supporting analysts, cross functional data teams, and operations team
• Translate raw data and test results into executive‑ready insights without overcomplication
• Help modernize and professionalize marketing analytics across the organization, including how testing and funnel data get used
• Introduce better frameworks, methodologies, and analytical rigor where current efforts fall short
• It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.
• Perform other duties as necessary or assigned.

Qualifications

• 5+ years of experience in marketing analytics, performance analytics, or business analytics, ideally within a multi-location, franchise, or branch-based business
• Strong working knowledge of SQL and advanced Excel for data extraction, modeling, and analysis
• Experience with data visualization/BI tools such as Tableau, Looker, or PowerBI
• Solid understanding of SEM, PPC, local search, and lead‑generation marketing models
• Comfort working with data that feeds into financial reporting; experience in a publicly traded or audited environment is a plus
• Strong business acumen, able to connect marketing metrics to unit economics, revenue, and company‑level KPIs
• Excellent communication skills, with the ability to present findings clearly to both technical and executive, non‑technical audiences
• Exposure to marketing attribution, funnel analysis, and ROAS measurement
• Basic familiarity with statistical or scripting languages (R, Python) for deeper analysis

Working Conditions

This role is onsite and sits in our corporate office in Irving, TX. The base salary range is $100,000- $125,000. Salary is based on experience. Regular use of computers, telephones, and standard office equipment. Fast‑paced work environment requiring frequent interaction with customers, internal departments, and field personnel. May require flexibility in work hours to support multiple North American time zones. Frequent interruptions and changing priorities requiring adaptability and effective time management. High volume of communication through phone, email, messaging platforms, and scheduling systems. May require occasional work outside standard business hours to support field operations and customer needs.

What We Provide

• Competitive Pay
• Employee Company Ownership Opportunities
• Industry Leading Training Programs
• Leadership Development and Career Growth Tracks
• Comprehensive and Affordable Benefits Package
• Top Workplace with Award Winning Culture

We take pride in our exceptional growth—because it means that we’ve built our company and solutions on a rock-solid foundation. Every day, every employee has the opportunity to play an impactful role in changing an industry, setting a new standard, and delivering solutions that our customers love. True to our values, we've done the right things from the beginning, setting the stage for an even brighter future.