Senior Marketing Manager - Personal Wealth Offer

RiseMe; Malvern (Chester County); Hybrid; USD 130,000 - 180,000; Full time

Job summary

Vanguard in Malvern, PA seeks a strategy marketing leader to articulate value propositions across Personal Wealth, products, and solutions. You will shape positioning frameworks and messaging foundations that guide how offers come to life and partner with segment, product marketing, and research teams.

The ideal candidate is a strategic marketer who turns complex capabilities into a compelling narrative, leads rigorous positioning work, and aligns senior leaders in a matrixed organization.

Qualifications

• Minimum eight years demonstrated experience leading value proposition, positioning, messaging, offer architecture, or go-to-market strategy in a complex organization.
• Undergraduate degree in Marketing or equivalent experience required.
• Strong client orientation and the ability to synthesize research, strategy, product capabilities, and competitive context into a clear strategic narrative.
• Exceptional strategic thinking and judgment, with the ability to simplify complexity without losing nuance.
• Proven ability to lead through influence, build alignment across diverse stakeholders, and navigate ambiguity.
• Executive-ready communication skills, including advising senior business leaders.
• Knowledge of audience segmentation, personalization, and lifecycle marketing.
• Experience using experimentation, marketing analytics, and performance measurement to optimize results.

Responsibilities

• Lead the development and ongoing evolution of offer value propositions and positioning across the division.
• Translate business strategy, client insights, market dynamics, and competitive context into clear, differentiated positioning.
• Create messaging architectures and strategic frameworks defining audience, needs, benefits, reasons to believe, and differentiation.
• Ensure individual offers connect to a cohesive Personal Wealth story with relevance to distinct client needs.
• Serve as a strategic partner to marketing and business leaders to clarify value and presentation to clients.
• Establish direction and practical guidance enabling channels to activate positioning across the client experience.
• Develop standards, tools, and governance to improve quality and reuse of positioning work.

Skills

Strategic marketing

Value proposition development

Positioning & messaging

Executive communication

Cross-functional leadership

Stakeholder alignment

Go-to-market strategy

Data-driven decisions

Education

Bachelor's degree in Marketing

Job description

This role will shape how Personal Wealth articulates its value to clients across segments, products, and solutions. As a strategy leader, you will develop the value propositions, positioning frameworks, and messaging foundations that guide how our offers come to life across the Personal Wealth division. You will partner closely with segment and product marketing teams, research functions, and business leaders.

The ideal candidate is a strategic marketer who can turn complex business capabilities and client needs into a compelling, connected story. They are equally comfortable leading rigorous positioning work, advising senior leaders, and building alignment across a highly matrixed organization.

What You'll Own

Value Proposition & Positioning Strategy

• Lead the development and ongoing evolution of various offer value propositions and positioning across the division.
• Translate business strategy, client insights, market dynamics, and competitive context into clear, differentiated, and credible positioning.
• Create messaging architectures and strategic frameworks that define the target audience, client need, key benefit, reasons to believe, and points of differentiation.
• Ensure individual offers connect to a cohesive Personal Wealth story while retaining the specificity needed to be relevant to distinct client needs.

Strategic Partnership & Enablement

• Serve as a strategic partner to both marketing and business leaders, helping teams clarify the value of what they offer and how it should be presented to clients.
• Establish clear strategic direction and practical guidance that enables channel and execution teams to activate the positioning consistently across the client experience.
• Develop standards, tools, and governance that improve the quality, consistency, and reuse of value proposition and positioning work across the division.

What You Bring

• Minimum eight years demonstrated experience leading value proposition, positioning, messaging, offer architecture, or go-to-market strategy in a complex organization.
• Undergraduate degree in Marketing or equivalent experience required.
• Strong client orientation and the ability to synthesize research, business strategy, product capabilities, and competitive context into a clear strategic narrative.
• Exceptional strategic thinking and judgment, with the ability to simplify complexity without losing important nuance.
• Proven ability to lead through influence, build alignment across diverse stakeholders, and navigate ambiguity.
• Executive-ready communication skills, including the ability to develop persuasive recommendations and advise senior business leaders.
• Knowledge of audience segmentation, personalization, and lifecycle marketing.
• Experience using experimentation, marketing analytics, and performance measurement to optimize results.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.