Senior Personal Wealth Marketing Lead

RiseMe; Malvern (Chester County); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Vanguard is seeking an experienced Senior Marketing Manager to shape how investors understand, choose, and engage with Personal Wealth solutions. You will own the marketing strategy for priority offerings, translating client needs and market trends into growth plans and cohesive client experiences.

You will partner with product and business leaders, guiding cross-functional teams to deliver measurable results while ensuring compliance and risk considerations are met.

Qualifications

• Eight years in direct-to-consumer marketing strategy or product marketing.
• Undergraduate degree in Marketing or equivalent experience.
• Proven success leading cross-functional teams without direct reports.
• Strong marketing knowledge and focus on delivering client and business outcomes.
• Entrepreneurial spirit with ownership and accountability.
• Data-driven marketing with analytical and conceptual thinking.
• Effective written and verbal communications influencing senior stakeholders.
• Collaborative approach to aligning stakeholders and achieving outcomes.
• Ability to navigate a fast-paced, high-visibility environment with competing priorities.

Responsibilities

• Lead development of marketing strategy and roadmap for priority Personal Wealth offerings to achieve business growth objectives.
• Connect investor needs with products by developing compelling value propositions and differentiated positioning.
• Translate client, market, competitive, and performance insights into clear priorities and actionable recommendations.
• Collaborate with audience and product teams to bring integrated marketing programs to life, building alignment around the strategy and a cohesive client experience.
• Guide cross-functional teams by building business acumen, product knowledge, and alignment around the marketing strategy.
• Build strong partnerships across marketing, business, sales, technology, analytics, legal, risk, and compliance to prioritize and deliver results.
• Establish performance goals and use measurement, testing, forecasting, and reporting to evaluate and optimize marketing effectiveness.
• Monitor industry trends, competitive activity, investor behavior, and evolving client expectations to identify growth opportunities.
• Ensure marketing plans and activities meet applicable legal, compliance, risk, audit, and control requirements.

Skills

Direct-to-consumer marketing

Product marketing

Cross-functional leadership

Data-driven marketing

Strategic thinking

Stakeholder influence

Communication skills

Team collaboration

Education

Undergraduate degree in Marketing

Job description

Vanguard is seeking an experienced Senior Marketing Manager to shape how investors understand, choose, and engage with Personal Wealth solutions. You will own the marketing strategy for priority offerings, translating client needs and market trends into growth plans and cohesive client experiences.

You will partner with product and business leaders, guiding cross-functional teams to deliver measurable results while ensuring compliance and risk considerations are met.