Senior Marketing Strategist: Brand, Content & Analytics

University of Wisconsin; Madison (WI); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Retirement plan (WRS)

Job summary

The Wisconsin Union is seeking a creative, and analytically minded Senior Marketing Specialist to help manage and integrate key marketing functions across membership acquisition, content management, specialized projects, events, and brand strategies.

The Senior Marketing Specialist works with the Marketing Associate Director and experts within Wisconsin Union departments, enhancing the organization’s ability to reach and engage target audiences and elevate our brand’s visibility within the

Qualifications

• 5+ years of professional experience in full-lifecycle campaign management, focusing on marketing campaign and impact analysis.
• Experience with automation platforms such as Eloqua, HubSpot, Marketo, or equivalent software to develop and implement marketing plans.
• Proven success in lead generation, designing and executing strategies that drive leads and revenue growth.
• Account management experience with the ability to develop partnerships with unit managers and implement strategic marketing communications plans.

Responsibilities

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities.
• Develops, implements, and disseminates marketing materials through various communication mediums using appropriate technologies and techniques.
• Develops, implements, and maintains strategic marketing plans based on research and established strategies.

Skills

Campaign management

Marketing analytics

Lead generation

Content development

Brand management

Data analysis

Copywriting

Education

Bachelor's Degree Preferred

Tools

Eloqua

HubSpot

Marketo

PowerBI

Tableau

Job description

The Wisconsin Union is seeking a creative, and analytically minded Senior Marketing Specialist to help manage and integrate key marketing functions across membership acquisition, content management, specialized projects, events, and brand strategies.

The Senior Marketing Specialist works with the Marketing Associate Director and experts within Wisconsin Union departments, enhancing the organization’s ability to reach and engage target audiences and elevate our brand’s visibility within the