Senior Marketing Strategist – Campaigns, Analytics & Branding

Wisconsin Union; Madison (WI); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Paid time off

Health/dental/vision/life insurance

Wisconsin Retirement System (WRS)

Job summary

Wisconsin Union seeks a Senior Marketing Specialist to lead and integrate marketing across membership acquisition, content, events, and brand strategies. You will translate strategy into compelling content and measurable outcomes, partnering with Marketing leadership and campus units.

The role calls for a marketing generalist with strong brand management, analytics, and cross-functional collaboration to elevate Wisconsin Union’s visibility within the community.

Qualifications

• 5+ years of professional experience in full-lifecycle campaign management with focus on marketing campaign and impact analysis.
• Experience with automation platforms such as Eloqua, HubSpot, Marketo, or equivalent to develop and implement marketing plans.
• Proven success in lead generation and driving revenue growth.

Responsibilities

• Collects, analyzes, prepares, summarizes data and trends for ongoing or future marketing activities.
• Develops and disseminates marketing materials across channels using appropriate technologies.
• Develops and maintains strategic marketing plans based on research and established strategies.

Skills

Campaign management

Lead generation

Account management

Marketing analytics

Copywriting

Digital marketing

Education

Bachelor's degree preferred

Tools

Eloqua

HubSpot

Marketo

Job description

Wisconsin Union seeks a Senior Marketing Specialist to lead and integrate marketing across membership acquisition, content, events, and brand strategies. You will translate strategy into compelling content and measurable outcomes, partnering with Marketing leadership and campus units.

The role calls for a marketing generalist with strong brand management, analytics, and cross-functional collaboration to elevate Wisconsin Union’s visibility within the community.